You make the call

Words: Damian LangHave you ever listened to fans cheering for their team at a sports event? Take a basketball game. Make it high school with a family member or friend playing out on the court. With emotions running high, fans scream objections, even accusations at the referee for every call that doesn’t go their way, putting tremendous pressure on her. An inexperienced referee (or a poor one) may be influenced by what the people in the stands are yelling, cave and allow it to lead to bad decision making. On the contrary, a good referee makes herself oblivious to her surroundings. She doesn’t hear what people yell or say. She doesn’t see white or red jerseys, she only sees what happened, and makes the call based on what she saw.

In the business world, a manager makes decisions every day. If she makes decisions based on what people are saying behind the scenes, instead of what she observes on the job, she will become weak, and a poor manager. If she makes decisions to improve things, based on what she sees happening everyday on the job, while ignoring reactive grumbling, she will become wildly successful in the end.

Recently we made a big call at our manufacturing company, by installing a software tracking system. Our purpose is to find out how we do financially on every single product we build. Eventually, we will raise prices on low margin products, or cut them from our line. Then, we will focus our attention on building and selling the most profitable products. Our team members work on up to 30 different parts of separate products on any given day. So, measuring the cost to build each machine or shop job by recording every aspect of what one is doing each shift certainly is not something anyone is crazy about doing.

One of the managers who is leading the new software implementation called a meeting recently with me and our CFO, plant manager and engineer to discuss some issues the co-workers are having with the project.

He said, “I think I have a solution to help drive the new system we are installing. It could take some stress off everyone up here. I have a friend who has a great attitude, is an expert in computers, and can assist our team in fixing the issues.”

“Fantastic,” I replied.

“Wait a minute,” he says. “I also have a deep concern. I am new here, and I know other staff members are already wondering why you hired me in the first place. If I bring in a friend, what will they say next?”

I told him we have a vision, a direction in which we want to take the company, and that he is here to help us get there. We can’t be affected with raised eyebrows, balking or objections of the rest of the staff. We made the software implementation based on careful observation. As long as his friend could help us accomplish our long-term vision, hire her now. In fact, if all your friends can come on board, and help us reach our goals, bring them on as we will take them all. I gave the thumbs up signal as we all laughed.

Referees do make bad calls. Games are lost. Even the best referee or manager will make a mistake. It happens. However, if you stay focused and make decisions based on what you see is best for your company, ignoring the self-interest, chattering and objections of those around you, you will benefit your company greatly. Others will notice this and allow you to grow to heights you never thought were possible. In return, the company will reach unknown heights as well. Watch closely. Observe the situation. And then, “You Make the Call!”
The Sync Up: Aligning Schedule, Labor, and Logistics in Masonry
July 2026

A masonry contractor is only as good as the crew standing on the staging. You can source the highest-grade block, line up the perfect mix, and have every submittal approved weeks in advance, but production ultimately depends on the stamina, skill, and phy

Color Trends Shaping Today’s Masonry Projects
July 2026

Homeowners today are coming into projects with a lot more opinions than they used to have. Between social media, home shows and contractor sites, most customers already have a look in mind before you even quote the job. For masonry contractors, having a

The New Equation for Masonry Profit: Predictable Hardware and Proven Data
July 2026

The masonry industry is built on tradition, but modern growth requires a shift from guesswork to absolute certainty. When we talk about the philosophy that you cannot improve what you do not measure, we are looking at the literal minutes and manpower lost

Backfill Your Foundation
July 2026

I’ve been noticing an uptick in a very specific kind of application lately, and once you see the pattern, you can’t unsee it. The résumé usually reads like a family photo album. “Started helping my dad when I was 15.” “Worked summers, then full time.” “R