PROSOCO Secures Top Cornerstone Spot In 2024 Masonry Alliance Program

The New Program For Industry Suppliers To Launch In 2024

By Dan Kamys

PROSOCO, a leading supplier of construction industry cleaners, water repellents, and anchors, is set to join the MCAA’s Masonry Alliance Program at the flagship Cornerstone tier. As part of this commitment, PROSOCO will continue to position itself as a thought leader with unrivaled reach to the $33 billion masonry industry.

“We are huge supporters of the MCAA, and jump at any opportunity to get more involved to benefit the industry in our areas of expertise related to our business units. We greatly appreciate this new approach to simplicity and exclusivity in our relationship with the industry,” said Jake Boyer, Clean & Protect Group Leader at PROSOCO.

Starting in January 2024, the Masonry Alliance Program will be the only way for industry suppliers to be truly involved in supporting MCAA efforts. Event attendance, sponsorships, advertising, industry research, and more will no longer be available outside of the MAP. Once the Cornerstone, Platinum, Gold, and Silver tiers of the MAP are filled, no additional spots will be created.

“PROSOCO has been an incredibly supportive and involved Partner of ours for several years now. In our development of the Masonry Alliance Program, the Cornerstone tier was a natural fit. They have a passion for staying actively involved as a masonry industry leader,” said Dan Kamys, MCAA Director of Content.

The Masonry Alliance Program is open for verbal commitments from current MCAA Strategic and Corporate Partners for the first half of June. Any spots left after this early access will become available to MCAA Supplier Members and MASONRY Magazine advertisers from June 15th onward. In July, Alliance Program availability opens to all industry suppliers.

About PROSOCO: Based in Lawrence, KS., PROSOCO is an international manufacturer of products for stabilizing masonry walls; cleaning, protecting and maintaining vertical and horizontal concrete; making building envelopes air- and water-tight; and cleaning, protecting and restoring new and existing masonry buildings. We strive to provide innovative products and services that improve the appearance and performance of our built environment. Since our founding in 1939, we’ve fostered a reputation across the nation and internationally as a company that goes above and beyond for our customers in every way possible.

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About Mason Contractors Association of America: The Mason Contractors Association of America (MCAA) is the national trade association representing mason contractors in the $33 billion industry. The MCAA is committed to preserving and promoting the trade by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower and marketing the benefits of masonry materials.