Cultured Stone Joins the MCAA’s Strategic Partner Program

Cultured Stone, the company that pioneered the manufactured stone veneer category, has joined the Mason Contractors Association of America’s (MCAA) Strategic Partner Program, a program that helps brands access a robust community of masons. Through their partnership with the MCAA Strategic Partner Program, Cultured Stone is part of the largest promotional effort in the $28 billion masonry industry. 

“This is the MCAA’s very first strategic partner in the manufactured stone veneer category. We are excited to work with Cultured Stone in building a relationship with our masonry construction community, and we know what we’re working on together is something special,” said Todd Fredrick, Director of Development at MCAA.   

As a member of the MCAA Strategic Partner Program, Cultured Stone will be heavily involved in the MCAA’s wide range of trade-related initiatives. This includes attending multiple industry events, educating members and the masonry community about manufactured stone veneer and engaging in advertising. 

“This is an exciting partnership that will deepen Cultured Stone’s relationship with the masonry community on a national level,” said Crysta Hailes, Senior Director of Marketing at Cultured Stone. “The MCAA does a great job of moving the industry forward, and we are proud to be a part of that.” 

Cultured Stone will also execute a comprehensive advertising campaign with MASONRY Magazine, the official monthly publication of the MCAA, and will be a sponsor of the Lake Geneva Sunset Dinner Cruise that will take place at the MCAA Midyear Meeting in August.

For more information on Cultured Stone and its catalog of stone and brick veneer profiles, visit CulturedStone.com.

About Cultured Stone: Cultured Stone, a Westlake Royal Building Products brand, originated the manufactured stone veneer category and continues to lead the industry in innovation, reliability and precision. For 60 years, Cultured Stone has produced stone and brick veneers of the highest quality for interior applications, such as fireplace surrounds and kitchen backsplashes, or exterior accents. Backed by a 50-year limited warranty, Cultured Stone products are engineered to meet the strictest requirements in the industry. For more information, detailed product specifications and other trade resources, visit www.culturedstone.com.

About Mason Contractors Association of America: The Mason Contractors Association of America (MCAA) is the national trade association representing mason contractors. The MCAA is committed to preserving and promoting the masonry industry by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower and marketing the benefits of masonry materials.

About MASONRY Media: Since 1961, MASONRY has served as the premier resource for mason contractors and the architecture/design communities to stay up to date on news, technology and advocacy within the industry. The magazines, MASONRY and MASONRY DESIGN, have evolved into a modern, multi-channel information sources and advocates within the industry.