Keson/Sola Joins Mason Contractors Association of America Strategic Partner Program

Alliance of Market Leaders In Measuring Tools Partners With National Trade Organization

By Dan Kamys

Algonquin, Ill., January 17, 2020 – The Mason Contractors Association of America is thrilled to announce Keson LLC as the newest member of its Strategic Partner Program. Keson LLC is the company formed by the alliance of SOLA Measuring Tools (Austria) and Keson (USA). Keson/SOLA currently represents the only manufacturer of measuring tools among MCAA Strategic Partners.

The Strategic Partner Program is aimed at putting the industry’s top suppliers directly in front of America’s mason contractors through a mix of print, digital, social, and event-based opportunities. Each Strategic Partner receives approximately 25 million yearly impressions through the program.

“We are excited to be partnering with the MCAA to help bring SOLA levels into the American market. Joining forces with the MCAA will enable us to reach more people in the masonry industry and educate them on the world’s most accurate levels and SOLA’s patented FOCUS vial technology,” said Jude Nosek, VP of Marketing at Keson LLC.

The company is also set to helm “On The Level,” a new series for the MCAA’s media channels, including MASONRY Magazine. Keson/SOLA will be donating levels to all MCAA Skills Challenge and MCAA’s Fastest Trowel On The Block contestants at the World of Concrete in early February.

“Keson/SOLA understands how success with the masonry industry combines a mix of traditional and modern marketing techniques. Though we’re just getting started, our entire team is looking forward to the collaboration,” said Jeff Buczkiewicz, MCAA President and CEO.

Keson/SOLA joins fellow MCAA Strategic Partners Amerimix, CrewTracks, EZ Scaffold, EZG Manufacturing, Federated Insurance, FRACO, Hohmann and Barnard, Husqvarna, Hydro-Mobile, iQ Power Tools, Kennison Forest Products, Mortar Net Solutions, Non-Stop Scaffolding, Southwest Scaffolding, SPEC MIX, and Tradesmen’s Software.

About Keson: Keson LLC is an alliance of two industry leaders. In 2018, the Nosek and Scheyer families joined together to form a new company – Keson LLC. Keson and SOLA are both family-owned, third generation companies currently led by the grandsons of the company founders. Both companies are leaders in measuring and marking tools, offer complementary product lines, and share very similar values. With a combined 120 years of market experience, Keson LLC builds upon Keson’s U.S. manufacturing, existing distribution network and strong relationships by adding SOLA’s European manufacturing expertise, precision engineering and industry-leading technology.

Keson LLC is headquartered in Aurora, Illinois, and is well known in North America for providing reliable, innovative, and easy-to-use measuring and marking products to professional tradespeople who are passionate about their work. Find out more at www.keson.com

About SOLA: For 70 years the brand SOLA marks high precision measuring and marking tools. As market leader in premium spirit levels, the Austrian company manufactures a wide range of products, including screeding levels, folding rules, long and short tapes, squares, marking products, laser distance meters and a customized laser program. SOLA's approach is to develop and continuously optimize its products to match its customers' requirements as closely as possible. SOLA Measuring Tools is globally present in 70 countries around the world. 75% of all products are manufactured in Goetzis, Austria, where the headquarters and production facility are located. This is where 200 employees develop, produce and distribute a product range of more than 1,500 articles. The high-quality standards that SOLA has set for itself are subjected to constant control in the company's own laboratories and testing facilities. Find out more at: www.sola.us.

About the Mason Contractors Association of America: The Mason Contractors Association of America (MCAA) is the national trade association representing mason contractors. The MCAA is committed to preserving and promoting the masonry industry by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower, and marketing the benefits of masonry materials.