Troy Aikman, former Dallas Cowboy quarterback and winning quarterback in three Super Bowls, is starring in a series of new commercials for Acme Brick Co.

The relationship between Aikman and Acme Brick began in the early 1990s. The new television campaign began in July and is airing across Acme’s 14-state footprint, including Dallas/Fort Worth, Houston and San Antonio, and will continue through 2016. In the first commercial, Troy decides to take the beauty and durability of Acme Brick to the next (inside) level and has a house full of furnishings crafted of Acme brick.

A second commercial is planned for release in 2017.

To view the first commercial, visit youtu.be/f0GHYxAqaxg.