Comparing the pros and cons of exterior competitors to brick

Words: Dan KamysA video and fact sheets from the Brick Industry Association (BIA) compares bricks with other home exteriors, debunking the common myths about genuine clay brick versus its competitors. With frank pros and cons on the latest in sustainability features, maintenance needs, costs, fire and safety, the package stacks bricks against the top alternatives: vinyl siding, concrete masonry, manufactured stone, fiber cement siding and Exterior Insulation and Finish System (EIFS) — otherwise known as synthetic stucco.

BIA's booklets include:
  • The Facts: Brick vs. Vinyl Siding
  • The Facts: Brick vs. Fiber Cement Siding
  • The Facts: Brick vs. Manufactured Stone
  • The Facts: Brick vs. EIFS
  • The Facts: Brick vs. Concrete Masonry Veneer
Eliminating technical jargon, content areas for each product include major myths, strengths and weaknesses in all areas (aesthetics, initial cost, design flexibility, installation, maintenance and repairs, water management, color fading, fire resistance, wind damage, moisture resistance, insect infestation, damage resistance, environmental concerns, insurance issues); physical properties and construction basics; cross-section diagrams; the differences between brick and each product; sustainability comparisons and product performance.

You can view all fact guides at www.gobrick.com.
Turning Visualization into Opportunity: How Digital Design Tools Are Supporting Today’s Masonry Contractors
April 2026

Today’s homeowners are taking a proactive approach to planning and design. Before reaching out to a contractor, many clients spend hours researching products, comparing materials, and building inspiration boards online. By the time they request a quote,

Smarter Time Tracking on the Jobsite: Introducing Geofence Notifications and Logging in CrewTracks
April 2026

For masonry contractors, time tracking is more than just a payroll task; it’s a key part of managing crews, understanding job costs, and keeping projects running smoothly. Yet many companies still struggle with one common challenge: making sure employees

Outreach Outlook: Building Momentum Across the Southern Region
April 2026

As April arrives, the pace of our outreach and workforce efforts across the Southern Region reaches a new level of intensity. This is the time of year when our programs, partners, and state collaborators all accelerate at once. SkillsUSA competitions are

Marvelous Masonry: Elbphilharmonie
April 2026

Most people know the Elbphilharmonie for its glass façade and dramatic roofline. From a distance, that’s what defines the skyline in Hamburg’s HafenCity district. But for masonry contractors and suppliers, the real story starts at the base.