FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
The 2026 MCAA Annual Online Auction ↗

Survey Finds 90 Percent of Homeowners Find Brick Appealing

Words: Brian Aafedt/Public/News/20100529082500-1.jpg" width="600" height="338" border="0" alt="90 percent of all homeowners find aspects of brick homes appealing." />
90 percent of all homeowners find aspects of brick homes appealing.
According to a recent survey conducted online by Harris Interactive on behalf of Boral Bricks, 90 percent of all homeowners find aspects of brick homes appealing. The study was commissioned by Boral Bricks, Inc. to determine consumer appreciation for key attributes of brick.

The survey, conducted in April, surveyed 2,449 U.S. adults of whom 1,618 are homeowners; which of the following aspects of a home with brick siding, if any, do homeowners find appealing? Answers included appearance, fire resistance, low maintenance, resale value, energy efficiency and sustainability. Among homeowners, 90 percent found attributes of brick homes appealing. Appearance (71 percent), low maintenance (68 percent) and fire resistance (49 percent) ranked highest on the list of attributes homeowners most like about brick. Forty-five percent of homeowners found resale value, sustainability and energy efficiency appealing aspects of brick as well.

“The survey results surprised us in some regards,” said Bob Kepford, president, Boral Bricks, Inc. “We knew consumers liked the appearance of brick, but thought both sustainability and energy efficiency would rank higher for homeowners. Now more than ever it is important to educate homeowners of the environmental benefits of using brick which include among other things low maintenance and energy efficiency.”

According to U.S. Census data on siding for new homes, builders have increasingly opted for lap siding products over the last ten years. The 2007 census data shows twenty five percent of homes built that year featured brick as the primary siding material, while 59 percent of homeowners prefer brick to other sidings according to an August Harris Survey.

For complete survey results and full methodology please visit www.boralbricks.com/cms/Harris+Survey+April+2010/129.html.
 0
OSHA’s 2025 Top Violations: What the Numbers Reveal for Masonry and Construction
March 2026

Each year, the Occupational Safety and Health Administration (OSHA) publishes its list of the most frequently cited workplace safety standards based on federal inspection data. The purpose is simple: show employers where hazards are consistently being fou

Greg Brown
MAP Partner
Read More
Combining Modern Healthcare with Tribal Design: Nisqually Health & Wellness Center
March 2026

The Nisqually Health & Wellness Center is a project that the wonderful team here at Warfield Masonry completed in 2020. Built on the Nisqually Reservation (near Olympia, Washington), this project incorporates a variety of masonry materials into its tribal

Jake Sulya
Case Study
Read More
The Power of the STABILA Laser Technology
March 2026

In modern construction, accuracy is no longer a luxury; it is an expectation. From interior layouts to large-scale site preparation, professionals rely on tools that deliver fast, reliable, and accurate results. Among the most influential innovations of r

MAP Partner
Read More
More Than Just A Material: Why Workforce Development Matters
March 2026

I was asked by the MCAA to share my path and objectives for Masonry Promotion and Outreach that I have worked on in NC over the years. To do that, I want to take you through my path and the key industry people that it took to impacted me for a lifelong ca

Brandy Shaver Ryan Shaver
Resources
Read More