Find a Contractor Buyer's Guide
MCAA Logo
Member Login JOIN
NEWS
Join Us For The 75th Anniversary Midyear Meeting Sep 7-11 ↗

Survey Finds 90 Percent of Homeowners Find Brick Appealing

Words: Brian Aafedt/Public/News/20100529082500-1.jpg" width="600" height="338" border="0" alt="90 percent of all homeowners find aspects of brick homes appealing." />
90 percent of all homeowners find aspects of brick homes appealing.
According to a recent survey conducted online by Harris Interactive on behalf of Boral Bricks, 90 percent of all homeowners find aspects of brick homes appealing. The study was commissioned by Boral Bricks, Inc. to determine consumer appreciation for key attributes of brick.

The survey, conducted in April, surveyed 2,449 U.S. adults of whom 1,618 are homeowners; which of the following aspects of a home with brick siding, if any, do homeowners find appealing? Answers included appearance, fire resistance, low maintenance, resale value, energy efficiency and sustainability. Among homeowners, 90 percent found attributes of brick homes appealing. Appearance (71 percent), low maintenance (68 percent) and fire resistance (49 percent) ranked highest on the list of attributes homeowners most like about brick. Forty-five percent of homeowners found resale value, sustainability and energy efficiency appealing aspects of brick as well.

“The survey results surprised us in some regards,” said Bob Kepford, president, Boral Bricks, Inc. “We knew consumers liked the appearance of brick, but thought both sustainability and energy efficiency would rank higher for homeowners. Now more than ever it is important to educate homeowners of the environmental benefits of using brick which include among other things low maintenance and energy efficiency.”

According to U.S. Census data on siding for new homes, builders have increasingly opted for lap siding products over the last ten years. The 2007 census data shows twenty five percent of homes built that year featured brick as the primary siding material, while 59 percent of homeowners prefer brick to other sidings according to an August Harris Survey.

For complete survey results and full methodology please visit www.boralbricks.com/cms/Harris+Survey+April+2010/129.html.
 0
Using Respirators for Silica Exposure
July 2025

Some in the masonry industry have expressed interest in respirator use as protection from harmful exposure to silica. This topic is of paramount importance due to its impact on our workers and the serious health effects of silica exposure. For those new t

Zach Everett
Read More
From Bikes to Buildings: The Importance of Embracing Rainscreen Wall Designs and the New Building Codes.
July 2025

Have you ever been asked to do a project over the course of your lifetime? For example, when my kids were little, my wife asked me to assemble their bicycles. So, I opened the box, dumped out the contents, and cast aside whatever I thought was unnecessary

Keith Lolley
MAP Partner
Read More
Laying the Foundation for Growth: Concrete Masonry Checkoff Unveils Five-Year Vision for Industry
July 2025

The Concrete Masonry Checkoff (CMC) put the finishing touches on an ambitious five-year vision for the industry, targeting a 20% increase in market share, driven by increased demand for concrete masonry products. “This is about building exquisite, enduri

Industry News
Read More
Five of the Seven Chimneys Have Been Saved: Project Chimney Update
July 2025

In the wake of the devastating January wildfires that swept through Los Angeles's Pacific Palisades, a remarkable preservation effort is underway, spearheaded by Project Chimney, an initiative led by Evan Hall, founding director of the non-profit House Mu

Justin Stengel
Industry News
Read More