JLG Announces Marketing Changes

Words: Brad Nelson/Public/News/20110316080000-1.jpg" width="600" height="338" border="0" alt="JLG Industries, Inc. has announced the promotions of three executives." />
JLG Industries, Inc. has announced the promotions of three executives.
JLG Industries, Inc., an Oshkosh Corporation company [NYSE:OSK] and a leading manufacturer of aerial work platforms and telescopic material handlers, announced the promotions of three executives.

Brian Boeckman has been promoted to the role of global product director for telehandlers. In this role, Boeckman will be responsible for the management of the companies JLG, SkyTrak, Lull, and Deutz Fahr branded telehandlers globally. Since joining the company in 1995, Boeckman has held roles of increasing responsibility in product management, program management, and engineering.

Jeff Ford, formerly senior manager, marketing communications, has been named global director, product management for aerial work platforms in the company’s product development group. In this role, Ford will be responsible for product management for the access equipment segment, working with product development and product management teams. Since joining the company in 1995, Ford has held various marketing product support and management roles. He holds a bachelor’s degree in business management from Penn State University and a master’s degree in business administration from Frostburg State University.

Maye Houck has been promoted to senior marketing manager - shared services. In this role, Houck will be responsible for managing the corporate marketing communications programs for the products and services of the JLG product portfolio for the Americas, as well as Cat® telehandlers worldwide. Houck began her career with JLG in 1993, and in 2006, joined the Caterpillar Alliance Group (CAG) as global marketing manager.
Thermal Mass in Masonry
September 2025

A building’s exterior design and material selection impact all aspects of the final product, from indoor air quality to overall energy efficiency. When design-build teams aim to achieve a more energy-efficient building, material selection is the most cruc

STABILA Introduces Innovative New Products for Fall Launch
September 2025

STABILA, a trusted name synonymous with precision, durability, and quality, is excited to announce the launch of several innovative products this fall. The lineup features the compact and versatile LAX320G laser level and the advanced LD530 Laser Distance

From Bikes to Buildings: Part 2
September 2025

As rainscreen wall designs become increasingly prevalent in today’s construction environment, there have been questions regarding their design. How wide should the capillary break be? How do we create this capillary break? Can the same methods be used i

MCAA's Wall Evaluator: The Future of Masonry Training and Assessment
September 2025

MCAA Wall Evaluator, Masonry Training, Masonry Assessment, 3D Scanner, AR Glasses, Digital Twin, Digital Mesh, Point Cloud, Infrared VCSEL, Vocational Technology, EdTech, Standardized Assessment, Objective Evaluation, Data-Driven Feedback, Portable Traini