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2026 Midyear Meeting Registration is OPEN ↗

Construction Brand Internet Index and Internet Rating Service Announced

Words: Construction Repair NYCThe Construction Marketing Association (CMA) announces the Construction Brand Internet Index (CBII), a comprehensive rating of the Internet presence of top construction brands based on over 50 variables.

The rating identifies how effective a specific website domain is relative to other websites. The ratings are based on key search engine data, website meta structure, traffic, social media integration (use of blogs, Facebook, Twitter, YouTube, etc.), inbound links, indexed pages and more.

"Overall, the top construction brands rate high due to high volume website traffic and large quantities of links, however a number of missed opportunities were identified even with highly-rated websites. Surprisingly, some of the strongest brands (websites) like Kohler lacked social media integration, and in several cases, highly-rated brands lacked basic meta data," states Construction Marketing Association chairman Neil Brown. "As we evaluate the top construction brands, it is apparent that we (construction) lag other sectors in Internet best practices. Fortunately, the association addresses these opportunities with programs and training."

In addition to rating top construction brands, the Construction Marketing Association is offering a Free CBII Rating Service to qualified construction brand websites. Simply submit your domain using this email link, type Request CBII in the subject line. Your rating along with a “punchlist” of problems and recommendations will be emailed within 24 hours.
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