FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
The 2026 MCAA Annual Online Auction is Now Open ↗

Atlas Copco Names New Vice President of Marketing and Communications

Words: Brent NorthAtlas Copco Construction Tools LLC has appointed Rich Aaronson as its new vice president of marketing and communications. In this new position, Aaronson will oversee and direct all advertising, public relations and marketing efforts for Atlas Copco's Construction Tools division in the United States.

Prior to joining Atlas Copco, Aaronson spent two years as director of marketing for fasteners at Danaher Corporation. Aaronson's previous industry experience also includes five years in the Netherlands with Skil Power Tools, where he served as director of marketing for the company's European division.

Originally from Long Island, N.Y., Aaronson has a bachelor's degree in mechanical engineering from the University of Pennsylvania, and a master's degree in business administration from the Kellogg School of Management at Northwestern University.
 0
Is Contact with Wet Mortar or Grout Dangerous?
April 2026

In the world of masonry, few materials are as common as mortar and grout. Whether you are laying brick, concrete masonry units (CMU), or pouring grout into masonry walls, wet cement and mortar are constant companions. However, beneath their utility lies a

Zach Everett
Technical Talks
Read More
The Importance of Instructor Support
April 2026

Whether you are a new or veteran masonry instructor, we all need support throughout our careers. We can never stop learning, and keeping up with ever-changing technology, materials, and installation techniques can be overwhelming alongside the everyday pr

Curtis Hoover
Resources
Read More
Vibing Masonry #11: Innovative Concrete Masonry Technologies in Healthcare Design
April 2026

In the high-stakes environment of healthcare design, every material choice is a clinical decision. Architects, engineers, and facility administrators are tasked with creating spaces that are not only resilient and code-compliant but also conducive to heal

Steve Blye
Technical Talks
Read More
Why Termination Bars Still Matter: A Practical Look at Long‑Term Flashing Performance
April 2026

In recent discussions across the masonry industry, I have heard termination bars described as “old school.” The implication is that with modern materials, primerless peel-and-stick flashings, advanced sealants, and structural insulated sheathing, mechanic

Linda Potter
Technical Talks
Read More