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NEWS
The 2026 MCAA Annual Online Auction is Now Open ↗

General Shale Renews as a Gold

The Mason Contractors Association of America (MCAA) is happy to announce that General Shale will be renewing its Gold partnership in the 2026 Masonry Alliance Program. General Shale's unwavering support plays a very important role in the industry, and we are excited for another successful year together!

General Shale's mission is to remain the preferred solutions provider of building materials in North America, thanks to the enduring quality, energy efficiency, and natural beauty their products offer. Driven by modern and future-oriented innovation, General Shale employees set the standard through a shared commitment to safety, environmental responsibility, and a strong focus on creating the ultimate customer experience.

The Masonry Alliance Program has a permanent cap of 70 companies, and all renewals of current Partners will be finalized by the end of October. Starting November 3rd, all remaining spots will be made available to the industry.
About: Industry News
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Long before “rainscreen” became a popular term in building science, masonry cavity walls were functioning on that very principle. A brick veneer cavity wall is designed with the expectation that water will penetrate the exterior

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