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Report of the MCAA Marketing Committee

Words: Brian Aafedt

“Top 10 Reasons to Join Masonry” Brochure

The MCAA Marketing Committee has developed the “Top 10 Reasons to Join Masonry” workforce development promotional piece. An initial run of 5,000 brochures in English and 2,500 in Spanish were printed in September 2018.

The brochures can be ordered on the MCAA website at www.masoncontractors.org/careers. Brochures are free to MCAA members, and $1.00 each for non-members.

Special thanks to the Wisconsin Masonry Association and the Arizona Masonry Contractors Association for donating funds to help support this important project for our industry.

Top 10 Videos

The Top 10 Reasons to Join the Masonry Team video is complete! The video is available to view on the MCAA website at www.masoncontractors.org/careers and across the MCAA’s social media channels, including YouTube. The video will also be played throughout MASONRY MADNESS® Day on the Jumbo LED screen and the live webcast for thousands to see.

The Top 10 Reasons to Join the Masonry Team video sizzle reel highlights each of the top reasons to join the masonry team with testimonials from South of 40 members currently in the industry.

Each reason will also be broken out into individual pieces that will be easily shareable across social media channels, and keep the attention of young people looking to start or advance their career in the industry.

Masonry Baseball Cards

These digital “baseball cards” will feature real people in the industry, highlighting specific careers, MASONRY MADNESS competitors, and individuals who have dedicated their entire lives to the masonry industry.

Each card features masonry “stats” and highlights the benefits of a career in the industry.

Expect to see the cards available on the MCAA website in the very near future.

Video Reports

Additional update videos were released in 2018, focusing on the MCAA Convention, MCAA Midyear Meeting, and important industry updates including workforce development and silica.

The videos have proven to be successful over the past two years in communicating information to MCAA members and the masonry industry through a quick and visual manner. More videos will be produced and published in 2019.

Benchmarking Program

The MCAA is working to develop a benchmarking program to track industry information and metrics. Information will be anonymously gathered from MCAA members and non-members. MCAA members will be able to use this information to benchmark their company against companies in their region, of similar scope and size, and by other performance measurements. This tool will also be used as a benefit to recruit new and retain current members. White papers will be published in MASONRY using information gathered from the program.

More details about the MCAA benchmarking program will be available in the future.
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