FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
The 2026 MCAA Annual Online Auction ↗

See the Masonry Innovations & Workforce Development Zone at WOC

Words: Brian CarneyEmbedded in the heart of the 100,000 square foot MASONRY MADNESS™ Arena sits the industry’s “Innovations & Workforce Development Zone” located between the battlegrounds of the SPEC MIX BRICKLAYER 500® and the MCAA Fastest Trowel on the Block competitions. It’s the latest addition to the WOC Gold Lot that allows spectators to take in the excitement of world-class masonry craftsmanship while gaining exposure to some of the latest technology and developments advancing the masonry industry.

After its wildly successful debut in 2016 that attracted well over 1,000 show attendees, the MCAA and SPEC MIX®, Inc. have reunited with the NCMA, IMI and NCCER, plus several innovative manufacturers, to host daily informative demonstrations showcasing the best resources and equipment on the market. From robotic bricklaying machinery, to 3D Building Modeling, new masonry wall systems, proper cleaning techniques, natural stone installation as well as jobsite safety solutions for respirable dust, the Innovation & WFD Zone proves the masonry industry has evolved significantly over the past 5-10 years.

Want to learn about the careers available in masonry? Come speak with NCCER and MCAA professionals who will be in “The Zone” offering information on the endless occupational opportunities, training and career paths in the industry to Build Your Future! You may start working as a laborer with the strong chance of becoming a top executive or owner of a construction company…It’s all up to you!

So if your heart accelerates at the sight of bricks, blocks, stone and mortar–or if you have a family member or friend ready to join a growing business and start a career full of opportunity -- be sure to visit the Masonry Innovation & Workforce Development Zone in the MASONRY MADNESS® Arena…You’ll love what you see!

It all takes places Tuesday — Thursday, January 17-19 from 9:30 AM — 5:00 PM PT at the World of Concrete Gold Lot in the MASONRY MADNESS® Arena.

Sponsored by:

  • MCAA
  • SPEC MIX®, Inc.
  • Construction Robotics
  • Prosoco
  • International Masonry Institute
  • Natural Stone Veneers International
  • iQ Power Tools
  • Mortar Net
  • BIM-Masonry
  • LIUNA
  • NCMA
  • NCCER
  • Pullman Ermator
  • Cast Stone Institute
 0
Vibing Masonry #10: Clay Brick Masonry Development from Ancient Roots to Future Innovation
February 2026

Clay brick, one of humanity’s oldest building materials, has shaped civilizations for millennia. Its inherent durability, versatility, and accessibility made it a basic component of architecture. The material's history is one of continuous technological i

Steve Blye
Technical Talks
Read More
Masonry in the Media: Fenway Park, Trim Castle, & More
February 2026

The settings of films influence the atmosphere of a scene and immerse the viewers in their movie-going experience. From Parisienne train stations to Boston baseball parks, these four masonry-made structures set the scene in the films they were featured in

Lily Burger
Masonry in the Media
Read More
2026 Masonry Hall Of Fame Nominations Are Open
February 2026

The Mason Contractors Association of America is now accepting nominations for the 2026 Masonry Hall of Fame, brought to you on behalf of the MCAA's Cornerstone Partners. Nominations will close on March 31, 2026.

Dan Kamys
News and Events
Read More
Outreach Outlook: Celebrating CTE Month and the Madness of Masonry
February 2026

As we settle into February, the masonry industry turns its focus to a celebration that lies at the very heart of our mission: National Career and Technical Education (CTE) Month. For the Outreach & Education Division, this isn't just a date on the calen

Robert Melgaard
Outreach Outlook
Read More