Find a Contractor Buyer's Guide
MCAA Logo
Member Login JOIN
NEWS
Join Us For The 75th Anniversary Midyear Meeting Sep 7-11 ↗

Never underestimate integrity

Words: Gary MicheloniDestruction in the city of Baltimore, Md., wasn’t caused by an act of nature, but by acts of man by things political and philosophical. People would lose employment due to destroyed businesses, and they’d also lose places to live due to burned-out dwellings. Respect would also be lost: civil rights versus the rule of law versus man’s inhumanity to man. Character and integrity were on trial.

Let’s discuss the concept of hope. As mason contractors, employees and suppliers, there is a definite message of hope coming our way. But first, let me introduce you to a man you’ve likely never met: Donte Hickman, who wrote a book entitled, “The Power of Being Underestimated.”

Donte is my kind of guy: a leader in his community and a super hero without a cape. Donte sent emails out to a group of men he knew and asked them to immediately meet with him. His message to them was that they all needed to go out into the dangerous streets, right then, and work to calm down the crowds, urging them to limit themselves to non-violent protest.

Donte wasn’t the mayor or the police chief, so he didn’t have that kind of legal authority and power. He is a pastor of a local church in that community, someone without legal authority over the citizens of the town but with much of their respect.

When Donte talks, people listen. His men did go to the streets and attempt to work with the protesters, most of whom were non-violent. And, the following morning, other private citizens were out in the streets, sweeping, attempting to clean things up.

Switch to Nepal, a city in chaos due to a 7.8-scale earthquake. The government structure has broken down and been rendered incapacitated, so how did a significant portion of the rescue and recovery happen? Private people, charities and ministries, digging through rocks and rubble, primarily with shovels or bare hands, attempted to find and then rescue survivors. That underestimated crew made a significant impact in the effort to save lives.

Let’s apply this to our own businesses. Virtually all mason contractors out there know of other contractors with businesses much larger than theirs. By comparison to the world’s standards, we are underestimated, with few truly major companies among us. But when you put us all together — as with the MCAA — we represent a sizable force that is ready and able to get things done. And, when that force is made up of guys and gals with high integrity, coupled with top technical skills and the enthusiasm to get things done quickly and correctly, mountains get moved.

When things look grim, Americans like Donte have always stepped up. It was apparent that the situation would calm, once a line of neighborhood men stood a couple of feet in front of a policeman and facing the crowd, “protecting their protectors,” they called it. The hoodlums had underestimated the resolve of the community.

And when you saw the image of a young boy distributing bottled water to the policemen on duty, you knew that the professional protestors had underestimated him as well. And, when you watched the video of a mom chasing after her son who was carrying a rock in his hand, you knew that such violence will not be tolerated in her household. And, you absolutely knew that the resolve of decent people might be underestimated by criminals, but that good would prevail.
 0
Using Respirators for Silica Exposure
July 2025

Some in the masonry industry have expressed interest in respirator use as protection from harmful exposure to silica. This topic is of paramount importance due to its impact on our workers and the serious health effects of silica exposure. For those new t

Zach Everett
Read More
From Bikes to Buildings: The Importance of Embracing Rainscreen Wall Designs and the New Building Codes.
July 2025

Have you ever been asked to do a project over the course of your lifetime? For example, when my kids were little, my wife asked me to assemble their bicycles. So, I opened the box, dumped out the contents, and cast aside whatever I thought was unnecessary

Keith Lolley
MAP Partner
Read More
Laying the Foundation for Growth: Concrete Masonry Checkoff Unveils Five-Year Vision for Industry
July 2025

The Concrete Masonry Checkoff (CMC) put the finishing touches on an ambitious five-year vision for the industry, targeting a 20% increase in market share, driven by increased demand for concrete masonry products. “This is about building exquisite, enduri

Industry News
Read More
Five of the Seven Chimneys Have Been Saved: Project Chimney Update
July 2025

In the wake of the devastating January wildfires that swept through Los Angeles's Pacific Palisades, a remarkable preservation effort is underway, spearheaded by Project Chimney, an initiative led by Evan Hall, founding director of the non-profit House Mu

Justin Stengel
Industry News
Read More