BASF launches Tersus Color Coat for Wall Systems

The Wall Systems business of BASF Corp., a manufacturer of exterior insulation and finish systems (EIFS), stucco and air/water-resistive barriers, has launched Tersus Color Coat.

Tersus Color Coat is a high-build, exterior protective coating designed to provide water repellency and enhanced resistance to environmental soiling. Tersus Color Coat, a modified acrylic smooth coating, utilizes a proprietary BASF formula to produce a highly hydrophobic, non-polar surface that repels water.

When water comes in contact with Tersus Color Coat, it beads and carries away dirt, soil and debris. This inherent property also makes it more resistant to mold and mildew. Its anti-soiling properties have been proven using two industry established test methods, ASTM D3719 — Dirt Collection and Miami Dade County TAS 143-95 to confirm dirt pickup resistance. For more information, visit www.wallsystems.basf.com.
Outreach Outlook: Springing into Action – The Season of Growth
March 2026

There is a distinct shift in the air when March arrives. You can feel it on the job sites, and you can certainly feel it in the classrooms. As the winter chill begins to lift and the days are a little longer, the construction industry naturally wakes up f

Chairman's Message: Laying the First Brick - A Fresh Start
March 2026

As we head into a new year, I’m excited and, honestly, grateful to step into the role of Chairman of the Mason Contractors Association of America. This industry has been good to my family, and I see this role as a chance to give back and help move things

GEN NXT: 2026 Skills Challenge Winners
March 2026

After another successful year of the Skills Challenge, the MCAA had the opportunity to speak with the three 1st Place winners of each skill level. Get to know their journeys, motivations, and the mindsets they have in order to compete in a national compet

2026 World of Concrete Recap
March 2026

The 2026 World of Concrete Convention marked another successful year for masonry. From the world-renowned Skills Challenge and Fastest Trowel on the Block competitions to the new innovative GEORGE AI class, we gained a lot of ground in pushing this indust