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Acme Tools launches redesigned website

Words: Greg ToolsonAcme Tools today unveiled its new e-commerce website at AcmeTools.com. The redesigned digital platform, built on IBM WebSphere Commerce and deployed by IBM business partner BlueSky Technology Partners, includes new features and functionality that deliver an exceptional experience to shoppers while making it easier to browse and search through Acme Tools' entire portfolio of industry leading tools and equipment.

"We have upgraded our e-commerce channel to ensure we have the platform, technology and tools our online customers need and expect from Acme Tools," said Steve Kuhlman, vice president of corporate operations for Acme Tools. "This relaunch of AcmeTools.com upholds our commitment to setting the standards for customer service and shopping experience as a leading authorized online retailer."

The new AcmeTools.com provides visitors with a new look, new features and new functionality including:
  • Improved checkout process - streamlined for better user experience
  • Enhanced search functionality - faceted, historical and suggested searches
  • Newly designed pages and action buttons - streamlined for an optimized shopping experience
Acme Tools' new platform is based on the latest version of IBM's WebSphere Commerce, the leading customer interaction platform that seamlessly drives cross-channel commerce across all touchpoints. Deployed through IBM premier business partner BlueSky Technology Partners, WebSphere Commerce provides Acme Tools with a differentiated commerce experience to drive better customer engagement and increased sales through a single platform.

AcmeTools.com is the only tool and equipment e-commerce website supplying extensive product specifications for every product and providing customers the exclusive option of shopping by trade, category or brand.

Acme Tools has more than 65 years of experience as a major industrial tool distributor and today is one of the premier retailers of tools and equipment with ten retail stores in the Upper Midwest and a leading authorized online retailer offering more than 25,000 products online at AcmeTools.com.
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