Find a Contractor Buyer's Guide
MCAA Logo
Member Login JOIN
NEWS
Join Us For The 75th Anniversary Midyear Meeting Sep 7-11 ↗

Empire Level launches new Contractor Connect program

Words: Tracy AllenEmpire Level, the leading designer and manufacturer of levels, squares, layout tools and caution tape in the United States, is proud to announce the launch of their newest consumer outreach program, Contractor Connect.

In an effort to better understand the needs of Empire’s users, the company is sending Empire tools to industry professionals and asking the pro’s to put the tools through their paces–on the jobsite, at home or wherever there is need for them. Empire then asks program participants to visit Empire’s Facebook page and write a review, including pictures of the tools in use. There is no obligation to submit a positive review.

The program continues a long-standing tradition within the family-owned company to reach out to both pros and DIYers in an effort to produce the best tools on the market.

“We know levels but the people out on jobsites, using our products every day, are the true experts,” states Jenni Becker, president of Empire Level since 2003. “This program offers us a direct link to the very people who can tell us what we’re doing right and what needs improving.”

Contractor Connect participants keep all tools sent to them by Empire and will be entered into a drawing for additional prizes once they post a review on Empire’s Facebook page. The page boasts an audience of approximately 17,000 fans, meaning each Contractor Connect review will be widely read.

Professionals interested in participating in the Contractor Connect program should visit www.empirelevel.com/contractorconnect.
 0
Using Respirators for Silica Exposure
July 2025

Some in the masonry industry have expressed interest in respirator use as protection from harmful exposure to silica. This topic is of paramount importance due to its impact on our workers and the serious health effects of silica exposure. For those new t

Zach Everett
Read More
From Bikes to Buildings: The Importance of Embracing Rainscreen Wall Designs and the New Building Codes.
July 2025

Have you ever been asked to do a project over the course of your lifetime? For example, when my kids were little, my wife asked me to assemble their bicycles. So, I opened the box, dumped out the contents, and cast aside whatever I thought was unnecessary

Keith Lolley
MAP Partner
Read More
Laying the Foundation for Growth: Concrete Masonry Checkoff Unveils Five-Year Vision for Industry
July 2025

The Concrete Masonry Checkoff (CMC) put the finishing touches on an ambitious five-year vision for the industry, targeting a 20% increase in market share, driven by increased demand for concrete masonry products. “This is about building exquisite, enduri

Industry News
Read More
Five of the Seven Chimneys Have Been Saved: Project Chimney Update
July 2025

In the wake of the devastating January wildfires that swept through Los Angeles's Pacific Palisades, a remarkable preservation effort is underway, spearheaded by Project Chimney, an initiative led by Evan Hall, founding director of the non-profit House Mu

Justin Stengel
Industry News
Read More