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April 3, 2023 8:04 AM CDT

Generation Next Committee Focuses On The Future

New Name And Logo Reinforce Its Purpose


The MCAA’s Generation Next Committee, formerly the South of 40 Committee, is proud to announce its updated name and logo. The rebranding is part of the Committee’s mission to support the masonry industry and its future leaders. The Generation Next Committee is co-chaired by MCAA Members Mason Hill of Hill Masonry and Liz Graves of Spec Rents.

“I’ve served on the Generation Next Committee since 2017, and these changes are integral to helping the industry better understand what we do at a glance. It’s a simple name and a modern look that visually support our re-energized mission of being the resource that young people within the industry can’t miss,” said Mason Hill, Generation Next Co-Chair. 

As part of the initial rebranding meeting, the Committee has assigned two sub-groups: one to better understand and support the needs of future industry leaders and one to grow Generation Next’s networking events. This builds on the MCAA’s GEN NXT series in MASONRY Magazine which highlights up-and-coming industry leaders and has been published since 2017.  

"I want to help us better understand how we can grow Generation Next and support the next group of masonry leaders. It's not just about providing opportunities for young people to participate in the industry, but also about showing value to the leadership of companies so that they will encourage and support the next generation to participate in these opportunities. Many of our new initiatives will be designed to better understand and support their needs," said Liz Graves, Generation Next Co-Chair.

The Generation Next Committee is open to interested employees of an MCAA Member Company. It will develop a schedule of meetings both at the higher level and for the previously-mentioned sub-groups in the coming weeks. Anyone interested in learning more about or joining the committee should email Todd Fredrick at

About The MCAA’s Generation Next Committee: The Generation Next Committee provides members with the opportunity to learn, become more involved, and introduce a youthful voice into the masonry industry. We will accomplish this by fostering lasting relationships, encouraging original ideas, and educating the leaders of tomorrow to increase masonry market share and ensure our industry is as solid as the products we promote.

About Mason Contractors Association of America: The Mason Contractors Association of America (MCAA) is the national trade association representing mason contractors. The MCAA is committed to preserving and promoting the masonry industry by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower and marketing the benefits of masonry materials.

About the Author

Dan Kamys is the Editorial Director of MASONRY Publications.


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