The MCAA Contractor Lunch at World of Concrete is scheduled for Monday, January 16th, at 11:30 AM - 1:30 PM in the Resorts World Lotus 9 and 10. At this lunch, contractors have the opportunity to dine, network, and hear from Zeb Hering on going from low-bid contractor to preferred mason in a digital world. Learn more about this event below and on our convention website.Â

Going From Low-Bid Contractor To Preferred Mason In A Digital World

Business Development Positions Value Proposition For Your Company

Presenter: Zeb Hering, VP of Business Development, Brazos Masonry

Customer value has been a key focus of relationship marketing for decades. Many contractors have used it to help move from being awarded work as low-bidder to becoming a pre-selected preferred contractor. However, the increasing move to a digital work site has deeply changed the customers behavior, needs and expectations. Learn how a business development position can help bridge the digital gap and help you become a preferred contractor.