Find a Contractor Buyer's Guide
MCAA Logo
Member Login JOIN
NEWS
Join Us For The 75th Anniversary Midyear Meeting Sep 7-11 ↗

Oldcastle Architectural renames high-performance wall system EnduraMax

Words: Marylee Anton/Public/News/20120514114500-1.jpg" width="600" height="338" border="0" alt="EnduraMax Wall System provided a beautiful and sustainable exterior for the renovated ReVISION House in Orlando, Fla." />
EnduraMax Wall System provided a beautiful and sustainable exterior for the renovated ReVISION House in Orlando, Fla.
Oldcastle® Architectural, the largest producer of concrete masonry products in North America, has renamed its high-performance wall system EnduraMax™ to better communicate its unparalleled performance offering and reflect its place as a new perspective on a traditional product.

The rebrand follows extensive research into the desired product features architects and contractors seek in exterior cladding. The new name EnduraMax, which replaces SureTouch, better expresses the system’s unmatched assurance, performance, productivity and aesthetics.

“This renaming represents changes in our product and in the masonry industry as a whole,” said Michael Rohrer, Product Manager for EnduraMax, which was launched five years ago in Canada and came to the United States just over one year ago.

“Architects and contractors today are seeking a combination of features and benefits in cladding, from products that meet high energy efficiency codes and moisture management needs to materials that offer ease-of-installation on the job site,” Rohrer said. “EnduraMax provides an unmatched blend of the highest in performance standards and timeless character.”

Five years of research, testing and development have culminated in an attractive, yet highly-adaptable masonry product. It leads the way in the next generation of masonry products as the first of its kind, high-performance exterior wall system.

With components specifically engineered to work together, this modern masonry system can increase energy savings and manage moisture, while adding beauty to a property’s exterior. It accomplishes this through a system approach that includes polystyrene insulation panels with pre-molded cells for masonry units, specially-designed masonry units made of stone, clay brick and concrete brick, and a modified Type-S mortar with enhanced pumpability, strength and adhesion.

The system outperforms other cladding materials and provides homeowners with the enduring look and durability of stone and brick exteriors. The total system solution also requires less cleanup and ease-of installation requiring less time than traditional masonry.

Ideal for new construction, EnduraMax is also engineered to fit almost any existing structure for use on an entire building or as an accent to a structure’s exterior during remodeling projects.
 0
From Bikes to Buildings: The Importance of Embracing Rainscreen Wall Designs and the New Building Codes.
July 2025

Have you ever been asked to do a project over the course of your lifetime? For example, when my kids were little, my wife asked me to assemble their bicycles. So, I opened the box, dumped out the contents, and cast aside whatever I thought was unnecessary

Keith Lolley
MAP Partner
Read More
Proudly American-Made: EZG Manufacturing’s Commitment to Quality, Innovation, and the U.S. Workforce
July 2025

As supply chain disruptions and tariff concerns continue to impact industries worldwide, EZG Manufacturing remains steadfast in its commitment to providing high-quality, innovative masonry equipment—proudly built in the U.S.A. For 25 years, our Malta, Ohi

Abigail Spung
Read More
THE NEW REVISED DIGNITY ACT: Get The Details Here
July 2025

Today, the MCAA announced its strong endorsement of The Dignity Act. This comprehensive, bipartisan bill secures our borders, reforms immigration, and strengthens the American economy without using taxpayer funds. The Dignity Act mandates complete opera

Justin Stengel
Legislative
Read More
The Enduring Power of Structural Masonry
July 2025

Masonry has been holding its ground for millennia — literally. And thanks to the simple brilliance of arching action, it continues to do so with strength, style, and surprising efficiency. In an era of advanced modeling and fast-moving schedules, one time

Shayne Sanders
Read More