FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
World of Concrete 2026 Registration Is Open ↗

Facial Recognition for Masonry Companies

Words: Erin Koets
Photos: CrewTracks


Masonry companies face a unique set of challenges. Managing a mobile workforce across multiple job sites requires precision and accountability. CrewTracks recognizes this need and has introduced an innovative facial recognition feature designed to streamline operations and build confidence in your business data. This powerful new tool is more than a simple clock-in method; it's a strategic asset that can transform the way masonry companies operate.

Masonry work is a craft that demands skilled hands and a diligent workforce. Yet, traditional timekeeping methods often lead to common pitfalls. Paper time cards can be lost or filled out incorrectly. PINs and fobs can be shared, leading to time theft known as "buddy punching." These inaccuracies not only inflate labor costs but also create payroll headaches and a lack of transparency. The new CrewTracks facial recognition feature provides a simple yet powerful solution to these long-standing problems.



This new technology works by using an employee's face as their unique identifier. When a masonry worker clocks in or out using the mobile app, the camera takes a photo. The system then instantly compares this new photo to the employee's pre-approved profile picture. With advanced Live Face Detection technology, the system ensures a real person is present by requiring a small movement like a head turn or blink. This swift process confirms identity with a high degree of accuracy and eliminates the possibility of one employee clocking in for another.

The benefits of implementing this system for a masonry company are numerous and directly impact the bottom line. First, it prevents time theft. The system makes it harder for "buddy punching" to occur. This ensures that every minute paid for is a minute truly worked on the job site. For an industry where labor is a significant cost, this level of accuracy can lead to substantial financial savings over time. The transparent and accurate records generated by the system create a reliable foundation for payroll. This reduces the administrative burden on office staff and minimizes disputes with employees over hours worked.



This technology also improves the overall productivity and management of a project. By providing real-time data on who is on-site and what hours they are logging, project managers can make better decisions about resource allocation. This level of visibility helps to keep projects on track and on budget. In the event of an incident, the system can quickly identify everyone who was on-site at that specific time. This assists in investigations and reinforces a culture of accountability.

CrewTracks' facial recognition is an indispensable tool for the modern masonry company. It addresses the core challenges of time theft and inaccurate timekeeping while also providing a new level of security and efficiency. It is a user-friendly robust and smart solution that is engineered for the unique demands of the construction industry. By adopting this technology, masonry companies can not only protect their bottom line but also build a more secure, transparent, and productive future.



About: Industry News
 0
From Day One to Long-Term Success: Onboarding Strategies for Contractors
January 2026

The construction industry is facing one of its toughest challenges in decades. Companies are struggling to find enough skilled workers while competing to keep the ones they have. At the same time, projects are becoming more complex, deadlines are tighter,

Matt Dibara
Business Management
Read More
Finding the Right PPE for Your Work
January 2026

When it comes to PPE, one thing’s for sure: safety isn’t one size fits all. The work you’re doing, where you’re doing it, and even what time of year it is, can all make a big difference in what gear actually works. Price, comfort, and job performance all

Greg Brown
Safety Library
Read More
Back Injuries: The Real Cost and How to Prevent Them
January 2026

The mention of back injuries makes mason contractors cringe, and for good reason. Masons lift heavy objects every day, all day long. When a person sustains a back injury, it is serious. It affects every part of their life, from their ability to perform wo

Zach Everett
Safety Library
Read More
Detailing for Durability: The 2026 Guide to High-Performance Stone Veneer Transitions
January 2026

Some of the most expensive failures involving manufactured stone veneer installations don’t come from the stone at all, but rather from the material transitions and flashing around it. Transitions are weak points in the overall cladding where water can fi

Jeff Tew
Technical Talks
Read More