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The 2026 MCAA Annual Online Auction is Now Open ↗

ServiceMagic Completes Acquisition of ImproveNet

Words: David BenincasaServiceMagic, Inc. announced the successful completion of its acquisition of the stock of ImproveNet, Inc., a leading online home services marketplace. ServiceMagic purchased all of the outstanding shares and in-the-money warrants and stock options of ImproveNet for approximately $6.7 million in cash or approximately $0.12 per share.

Effective upon the closing of the transaction, all residential contractors in the companies' respective networks will benefit from access to leads via the improvenet.com and servicemagic.com websites. In addition, the 1-800-Contractor phone number and 1800contractor.com website will continue to operate as a service of ImproveNet, Inc.
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Turning Visualization into Opportunity: How Digital Design Tools Are Supporting Today’s Masonry Contractors
April 2026

Today’s homeowners are taking a proactive approach to planning and design. Before reaching out to a contractor, many clients spend hours researching products, comparing materials, and building inspiration boards online. By the time they request a quote,

Sarah Lograsso
MAP Partner
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Smarter Time Tracking on the Jobsite: Introducing Geofence Notifications and Logging in CrewTracks
April 2026

For masonry contractors, time tracking is more than just a payroll task; it’s a key part of managing crews, understanding job costs, and keeping projects running smoothly. Yet many companies still struggle with one common challenge: making sure employees

Erin Koets
MAP Partner
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Outreach Outlook: Building Momentum Across the Southern Region
April 2026

As April arrives, the pace of our outreach and workforce efforts across the Southern Region reaches a new level of intensity. This is the time of year when our programs, partners, and state collaborators all accelerate at once. SkillsUSA competitions are

Conner Birdsong
Outreach Outlook
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Marvelous Masonry: Elbphilharmonie
April 2026

Most people know the Elbphilharmonie for its glass façade and dramatic roofline. From a distance, that’s what defines the skyline in Hamburg’s HafenCity district. But for masonry contractors and suppliers, the real story starts at the base.

Cass Stern
Marvelous Masonry
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