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Masonry Alliance

MASONRY ALLIANCEPROGRAM 2027

It’s showtime FOR MASONRY

Renewals now.
Open season November 2.

70 total partnership places. Four levels. One year of industry involvement.

Existing partners have renewal priority. Unconfirmed places open for 2027 reservations on November 2, 2026 at midnight Central.

Speak with Todd about your place

Reservations releaseMidnight Central

Renewals are underway.

Anticipated Availability Shown

Choose the level that fits your company.

Contact Todd to confirm availability while renewals are underway.

  • MCAA Auction
  • MASONRY Magazine
  • MASONRY STRONG Podcast
  • MCAA Roundtables
  • GEORGE AI
  • MAC PEC Golf Outing
  • Masonry Skills Challenge
  • Masonry Outreach and Education
  • Foreman Development
  • Silica Train the Trainer
  • The Masonry Foundation
  • MASONRY Design
  • MASONRY STRONG
  • Fastest Trowel on the Block
  • Generation Next
  • Masonry Hall of Fame
  • Speed Dating
  • MASONRY STRONG Podcast
  • Quality in Masonry
  • Masonry Wall Bracing

From the page
to the screen.

MASONRY Magazine's work began in 1961. Today, the MASONRY STRONG Network builds on that history. Four shows bring those people and ideas onto the screen alongside the magazine.

  1. The cover of MASONRY, February 1961, Volume 1, Number 1
    1961MASONRY, Volume 1, Number 1The first issue, February 1961: forty pages in four colors. It grew out of News & Trends, the newsletter MCAA began for its members in 1952.Read the first issue
  2. The cover of MASONRY, October 1992
    Since 1961Six decades in printIssue after issue, the people, projects and practical work of masonry.Browse the magazine archive
  3. The cover of MASONRY, October 2026
    2026MASONRY todayThe magazine continues, with new stories and a modern look.
  4. MASONRY STRONG Network

    The Masonry Alliance brings content, advertising and industry participation together in four partnership levels.

    Meet the four shows

Four shows.
An industry worth watching.

Four shows, produced in-house at MCAA headquarters. Meet the people behind the work, see products put to the test, and learn from the decisions that shape how we build.

Presenter in the MASONRY STRONG Podcast studio Watch season trailer · 1:25

MASONRY STRONG Podcast

Get to know the people who make up masonry through the experiences, decisions and relationships that shaped their careers.

Season 2 trailer · 1:25

Explore content benefits

“Some of the best explanations happen when someone stops talking and shows you.”

Dan Kamys, “It’s Showtime: A New Era For Masonry Content”
Dan Kamys

The same production work can help explain a flashing detail, show a bracing sequence, or give an apprentice something useful to watch again. The network makes room for entertainment and practical education, for people in the trade and people discovering it.

Made here, with the industry.

Studio Executive Blake Buczkiewicz leads production and day-to-day studio operations. Eduardo Coll contributes to scripts, camera work and content development.

Blake BuczkiewiczStudio Executive
Eduardo CollScripts, camera & content

What should we put on camera next? Tell us about a person, product demonstration or story worth sharing.

Meet the industry.

As an Alliance partner, you have exclusive supplier access to our live events. Each event offers opportunities to put your brand front and center. Meet and network with some of the top contractors in the country.

Archive footage from masonry competitions in Las Vegas.

Archive footage from masonry competitions in Las Vegas.

World of Concrete

World of Concrete

January 17–21, 2027

MCAA Convention · Las Vegas

Competition day puts the craft in view. Apprentices, journeymen and tenders build against the clock, while the convention brings contractors and industry partners together.

Explore MCAA’s convention activities, Masonry Madness and GEN NXT at F1 Arcade.

View the convention
Scenes from the 2026 Midyear Meeting in San Antonio.

Scenes from the 2026 Midyear Meeting in San Antonio.

MCAA Midyear

Midyear Meeting

Asheville, NC · 2027

Dates and event details to come

Time away from the jobsite makes room for useful conversations. Meet contractors and industry partners, take part in leadership discussions, and put faces to the company names.

The chili cookoff, shared meals and informal conversations are part of what makes Midyear memorable.

Explore Midyear 2027
Partner hands-on demonstrations at the 2026 Midyear Meeting, San Antonio.

Partner hands-on demonstrations at the 2026 Midyear Meeting, San Antonio.

Speed Dating

Speed Dating

Participation planned with MCAA

Products, equipment & practical questions

Put a product in someone’s hands. Equipment demonstrations give contractors a closer look, with time to ask practical questions and talk through the work.

Presentation and Break Zone opportunities are listed separately in the benefits comparison. Confirm the format and timing with MCAA.

Golf footage from the 2026 Midyear Meeting in San Antonio.

Golf footage from the 2026 Midyear Meeting in San Antonio.

MAC PEC Golf Outing

Midyear Golf Outing

2027 details to come

Industry relationships on the green

A different setting to meet the people behind the company names. Spend time together on the course and carry those conversations back into the industry.

Midyear Golf Outing sponsorship opportunities are available across all four Alliance levels.

People attending an MCAA education session

Education photos from the MCAA convention archive.

MCAA courses

January 17–19, 2027

Convention week · Las Vegas

Give your team practical knowledge to take back to the jobsite.

  • Foreman Development
  • Quality Masonry: From Specs to Site
  • Manufactured Stone Veneer
  • Nowhere to Hide: The GEORGE AI Hands-On

Course registration is separate from Alliance event ticket allocations.

Explore courses & registration

Included for Cornerstone partners

Sponsorship

Exclusive event sponsorships

Part of the Cornerstone partnership

Put your brand in the center of the experience. Cornerstone partners have included event sponsorship opportunities that connect their company with the people taking part.

Work with MCAA to plan the placement, event and materials.

Explore Cornerstone event benefits

Ticket allocations, sponsorships and presentation opportunities vary by level. Confirm the covered activities and event arrangements with MCAA when planning your participation.

View event benefits

More of MCAA’s work.

Tools for the jobsite. Knowledge for the industry. A place for the next generation.

Mason Contractors Association of America
GEORGE

Built by masonry.
For masonry.

Named after George Miller, MCAA’s first Association Executive. Technology built around the work, from planning a wall to teaching the craft.

A whole toolbox.
One GEORGE.

Tools built around the trade. Try a conversation, switch languages, or put a sample number to work.

Explore GEORGE
GEORGEAsk GEORGE
GEORGE
What can GEORGE help with?
Explore translation, jobsite questions and productivity tools. For your project, log in and review responses with your team.
Ask your own question in GEORGE
Keep the crew connected.
English / EN

The materials are ready for delivery.

Español / ES

Los materiales están listos para la entrega.

A sample English–Spanish exchange. Log in to translate a phrase for your crew.

Bring the whole project.
Project context Start hereWall geometry Bring your detailsProject documents Add references
See the wall-bracing workspace

Illustrative interface. Bracing requires project-specific design and review.

Move the hours. See the difference.
300Sample units
30Crew-hours
10.0Units / crew-hour
SampleIllustrative scenario

300 sample units ÷ crew-hours. This example is not a project estimate.

A better starting point for safety.

Select the topics you want to discuss.

1 of 4 topics selected

An example planning list, not a compliance assessment. Explore MCAA resources and review your project’s requirements.

More ways to put GEORGE to work.
Illustrative examplesLog in to ask GEORGE

Plan the wall.
Check the bracing.

Wall-bracing tools bring calculations, diagrams and field planning into one workflow.

Camera-assisted checks in final testing.

Explore hands-on GEORGE training
GEORGE wall-bracing interface showing a calculation, foundation requirements and wall diagrams.
The GEORGE wall-bracing workspace.

A closer look at
existing masonry.

Document conditions, organize observations and work through the assessment of restoration and retrofit projects.

In development.

Explore GEORGE
GEORGE Restoration and Retrofit interface with masonry analysis notes and diagnostic test selection.
Restoration & Retrofit development preview.

Turn a wall scan
into a teaching moment.

The wall evaluator is being developed to give students feedback from 3D scans of their masonry work.

In development.

Meet MCAA Outreach & Education
A textured 3D scan of a masonry wall with brickwork above a concrete block base.
The evaluator project’s original wall scan.

Line study from MCAA’s 3D library. Arrow keys rotate; Home resets.

Cavity wall: brick veneer & reinforced block Explore the model. Scan interaction is illustrative.

Technology that
goes into the field.

HEARTH explores wearable heat-exposure alerts for the people working on the jobsite.

In field testing.

Discover the GEORGE initiative
A HEARTH prototype receiver with an antenna and name display, shown in the project's olive-green finish.
HEARTH prototype receiver. Color treatment from the project presentation.
Education & outreachTeach the detail. Share the craft.
Participants checking a practice masonry wall with a level and clipboard.
MCAA Outreach and Education

Experience worth
passing on.

Connect industry experience with the next generation and the people who specify masonry. Bring a demonstration or a lesson from the jobsite.

Bring an education idea
PublishingFor the people who build and specify.
MASONRY MagazineMASONRY DESIGN
MASONRY Magazine cover.

Put your expertise
on the page.

MASONRY brings technical knowledge and stories from the trade to contractors. MASONRY DESIGN connects that expertise with architects, engineers and designers.

Explore publishing benefits
The craft & its peopleBuild the next generation. Honor its leaders.
A Masonry Skills Challenge competitor at work on a masonry wall.
Masonry Skills ChallengeMasonry Hall of Fame

A trade built
by its people.

Skills competitions put the craft in view. The Masonry Hall of Fame recognizes the people who have shaped it.

See MCAA at World of Concrete

Workforce development, research and industry representation carry MCAA’s work into the decisions that shape masonry.

Choose how your
company takes part.

Compare a few key content, advertising and event benefits below. Open the full comparison to review every benefit, choose the levels you want side by side, and download a PDF.

Open the full benefits comparison (opens in a new tab)

All 36 benefits. Select levels, see differences, and save your comparison.

Download all benefits (PDF)

Proposed 2027 investment and benefits. Confirm final program details and availability with MCAA.

Scroll sideways to compare all four levels.

Selected proposed 2027 benefits and monthly investment by partnership level
Selected benefits Cornerstone$5,650per month Platinum$3,850per month Gold$2,250per month Silver$1,000per month
MASONRY STRONG Podcast guest appearanceIncludedIncludedIncludedIncluded
This Is Very Serious show appearanceIncludedIncludedN/AN/A
Content sponsorships421N/A
GEORGE AI co-development opportunityExclusiveN/AN/AN/A
MASONRY Magazine print ads1 two-page spread + 8 full-page ads8 full-page ads8 half-page ads8 quarter-page ads
MASONRY STRONG Podcast 30-second ads / reads8621
Midyear tickets4 tickets2 tickets50% off one ticketAvailable
World of Concrete MCAA tickets4 tickets2 tickets50% off one ticketAvailable

Included is part of the level. Available is an opportunity, not an included allocation. Exclusive is limited to the listed level. N/A is not offered in that level.

Discuss your participation with MCAA.

The companies building
what comes next.

2027 renewals are underway. Explore the Alliance companies and speak with Todd about your partnership.

Anticipated availability

Reservation details
  • Cornerstone12 program places

    Ask about availability

    Ask Todd
  • Platinum12 program places

    Ask about availability

    Ask Todd
  • Gold30 program places

    Ask about availability

    Ask Todd
  • Silver16 program places

    Ask about availability

    Ask Todd

Contact Todd to confirm availability while renewals are underway.

2027 renewals are underway.

49 Alliance companies

Company logos show Alliance participation. Contact Todd for current 2027 renewal details.

Todd FredrickDirector of DevelopmentEmail Todd

Plan your 2027
partnership.

Compare partnership options with Todd, or plan content, creative and reporting with Anelise.

800-536-2225
Anelise StobbeRelationship ManagerEmail Anelise

Questions before
you get started.

Compare the options, understand the renewal period, and find the person who can help.

What is the Masonry Alliance?

The Alliance brings content, advertising and industry participation together in four partnership levels: Cornerstone, Platinum, Gold and Silver. The benefits comparison shows each level’s investment, allocations and opportunities.

How do I compare the levels?

Open the full benefits comparison, choose the levels you want side by side, and review all benefits or just the differences. You can download all benefits or a PDF of the levels you selected.

How do 2027 renewals and availability work?

Unconfirmed 2027 partnership places open to the public on November 2, 2026. Contact Todd to confirm current participation, availability and the level that suits your company.

Can my company take part in a show?

Podcast guest appearances are listed across all four levels. This Is Very Serious appearances are included for Cornerstone and Platinum, and network episode opportunities are Available for those two levels. Discuss the subject and production arrangements with MCAA; a benefit in one format does not grant a place in every show.

What does Available mean in the benefits table?

It identifies an opportunity to explore with MCAA, rather than an included allocation. The full comparison keeps Included, Available, Exclusive and N/A distinct.

Where can I find specifications and deadlines?

Partner resources contains the written content calendar and template references. Confirm the current requirements and submission dates with Anelise before preparing final files.

How do I choose a partnership level?

Start with the content, advertising and event opportunities that fit your company’s priorities. Todd can help you compare levels and confirm current availability.

Who helps with a contribution or partnership question?

Todd handles partnership and membership questions. Anelise helps with content, creative and partner planning. Reach either of them through the contact section or call 800-536-2225.

Browse all questions
Masonry Alliance Program

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2027 Masonry Alliance

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