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Masonry Alliance

MASONRY ALLIANCEPROGRAM 2027

FAQs

Questions about
the Alliance.

Explore the benefits, plan a contribution and find the right person to help with your partnership.

Proposed 2027 benefits and monthly investment. Confirm final program details and availability with MCAA.

29 questions across 8 categories.

Compare all benefits

Program & availability

What is the Masonry Alliance?

The Alliance brings content, advertising and industry participation together in four partnership levels: Cornerstone, Platinum, Gold and Silver. The full comparison lists 36 benefits, with each level's allocations and opportunities.

How do I compare the levels?

On the benefits page, choose the levels you want to compare. Browse all benefits or a category, use Differences only to see what changes, and download a PDF of your selected levels. Included, Available, Exclusive and N/A have separate meanings explained below the table.

How do I renew an existing partnership?

Review your current level and planned participation with Todd Fredrick. He can confirm the renewal process and availability for 2027.

Are all levels available, and is there a waitlist?

Check current availability with Todd before committing to a level. He can confirm openings, capacity limits and any renewal priority or waitlist.

Investment & responsibilities

What is the proposed monthly investment?
  • Cornerstone: $5,650 per month
  • Platinum: $3,850 per month
  • Gold: $2,250 per month
  • Silver: $1,000 per month

Use the comparison to review the proposed benefits alongside these amounts.

How long is the commitment, and how does billing work?

Your agreement should set out the term, payment schedule, invoicing and conditions for changes or cancellation. Todd can confirm those details before you book a partnership.

Who prepares and approves the creative?

Agree who supplies artwork, copy and approvals when planning your campaign with Anelise Stobbe. Start with the specifications reference, then confirm the requirements for your placement before preparing files.

Content & media

What is the MASONRY STRONG Network?

The network brings masonry's people, materials and building lessons onto the screen through four shows: MASONRY STRONG Podcast, This Is Very Serious, Stress Test and Disaster Files. Explore the lineup and the in-house production and education work behind it.

Can my company take part in a podcast or show?

Podcast guest appearances are listed across all four levels. This Is Very Serious appearances are included for Cornerstone and Platinum. Network episode opportunities are Available for Cornerstone and Platinum. Compare the participation benefits before planning a contribution.

Which levels include content sponsorships?

The proposed allocations are four for Cornerstone, two for Platinum and one for Gold. Silver does not list a content sponsorship. Agree the subject, format and production plan with MCAA when discussing the sponsorship.

Can I contribute articles or educational webinars?

MASONRY DESIGN educational articles and advertorial are included for Cornerstone, Platinum and Gold. Educational webinar opportunities are Available for those same three levels. A quarterly column is exclusive to Cornerstone. Use the content calendar to plan topics and dates with MCAA.

Can I change creative during the year?

Discuss the update with Anelise: which asset will change, where it appears and when the replacement is needed. Confirm the submission deadline before producing new files.

Can a campaign target a particular audience?

The program offers print, website, email and social opportunities. Agree the audience and any targeting options with MCAA when planning your campaign.

Events

Which event tickets appear in the benefits?

Midyear and MCAA World of Concrete ticket benefits list four tickets for Cornerstone, two for Platinum and 50% off one ticket for Gold. Silver lists an Available opportunity. Confirm the covered activities and scheduling with MCAA before booking travel.

Which event sponsorships are included or available?

Event sponsorships are listed as exclusive to Cornerstone. Midyear Golf Outing sponsorships are Available across all four levels. The full comparison also identifies the separate GEN NXT F1 Arcade and World of Concrete logo benefits.

What is the Speed Dating benefit?

A Speed Dating presentation is exclusive to Cornerstone; the Speed Dating Break Zone is exclusive to Platinum. Todd can discuss the format and 2027 participation details with you.

Education & research

What does Outreach and Education access mean?

All four levels list access to MCAA's Outreach and Education efforts. Bring a learning or outreach idea to the team to discuss the scope and practical arrangements for participation.

Which level includes the GEORGE AI opportunity?

The GEORGE AI co-development opportunity is exclusive to Cornerstone. Discuss the scope, expected work and participation arrangements with MCAA as part of your partnership planning.

Is an industry research campaign included?

An industry research campaign is included for Cornerstone and Platinum. Agree the research question, project scope and timing with MCAA when planning the campaign.

How do MASONRY and MASONRY DESIGN benefits differ?

MASONRY benefits include print ads and its advertising channels. MASONRY DESIGN has separate educational article, advertorial, webinar and digital benefits. Their allocations are listed separately in the comparison, so you can choose the opportunities that fit your subject and audience.

Planning & reporting

What should I prepare when getting started?

Have your company logo, approved copy and campaign priorities ready for the planning conversation. Anelise can confirm your submission contacts, first deadlines and current requirements.

Where are artwork, specifications and content dates?

Partner resources brings together Alliance artwork, the 2027 content calendar and the specifications reference. The reference specifications come from the 2026 edition; confirm current placement requirements with Anelise before preparing files.

How do I access analytics and reporting?

A real-time analytics dashboard is included across all four levels. Anelise can confirm access and the measures and reporting available for your campaigns.

Can the program support a product launch?

Review the content, advertising and press release opportunities in the benefits table. Share the target date, story and available materials with Anelise early so she can confirm the lead time and submission plan.

Membership & eligibility

Who can join, and do I need MCAA membership?

Todd can confirm company eligibility, membership requirements and how MCAA membership relates to your proposed partnership agreement.

Which industry services appear across all four levels?

A Buyer's Guide listing and Business Savings Program discounts are included across all four levels. Review these alongside your other membership arrangements with Todd when choosing a partnership.

Joining & support

How do I apply or discuss a partnership?

Start with the benefits comparison, then contact Todd with your company, the levels you are considering and your priorities. He can help you confirm availability and the next steps.

For an individual advertisement or sponsorship outside an Alliance partnership, ask Todd about current options and eligibility.

Can we visit the studio or arrange production?

The shows are produced in-house at MCAA's headquarters. Tours, studio access and production arrangements need to be confirmed with the team. Share the purpose of your visit or project with Anelise.

Can I see examples or ask about partner references?

Explore the four shows and the team and production work behind them. For partner reference questions or examples relevant to your company, talk with Todd.

Still have a question?

Todd handles partnership and membership questions. Anelise helps with content, creative and partner planning.

800-536-2225
Contact Todd