Britt Stokes has retired from Acme Brick after more than 40 years with the company, ending a career that started behind the camera and finished in a leadership role guiding how brick is presented to architects, builders, and the public. Stokes retired July 31 and will remain involved with Acme on various projects, according to the company.
Stokes began at Acme as a staff photographer in 1985 and later became director of marketing in December 2013. Acme Brick President and CEO Ed Watson credited Stokes with building out internal capabilities early, including creating a photography department and moving the company’s marketing from traditional channels into digital. Watson also pointed to Stokes’ early adoption of desktop publishing, including work on Acme’s first digitally produced brochure, focused on brick sculpture, and a long-running Special Shapes brochure.
For mason contractors and teams working with clay brick, the takeaway is clear: the product story matters, and it needs to be easy to understand. Clear photos of installed work, straightforward details on special shapes, and consistent field language help reduce confusion between what gets specified and what shows up on the jobsite. Tracking online commentary also keeps reputations from getting defined by someone else.
Stokes also served the broader brick community through industry organizations. He has been active with the Brick Industry Association since 2014, including work on the Marketing Committee and the Sales-Marketing & Education Committee. The association honored him with its Volunteer of the Year Award twice, in 2015 and 2018. Stokes has represented Acme Brick on the Texas Brick Council since 2021 and has served the Heartland Brick Region since 2018, including roles as co-chair and chair. Watson said Acme leadership recognized Stokes with the company’s 2025 President’s Award.
Read the full, original article from Fort Worth Report here.