Editorial
Events & Recognition
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Easier to use. Shaped by you. Built for masonry.
Free during beta for everyone in the masonry industry, including nonmembers.
GEORGE is MCAA’s collection of AI tools for the masonry industry. GEORGE 3.0 Beta brings those tools together on a simpler home screen, with clearer ways to start the task you came to do.
It has been shaped by member feedback, jobsite demonstrations, and conversations about what people in the industry need. GEORGE is here to help people, not replace them. Your experience and judgment guide how you use its results.
While GEORGE remains in beta, access is free and open to anyone in the masonry industry, including nonmembers. You need an MCAA account to access it.
Create or log into your MCAA account, then select the GEORGE button on the left side of your account page.
These are four of the tools featured in our GEORGE 3 announcement:
Coming soon: Daily Log’s shared thread feature.
GEORGE 3.0 Beta is available now through your web browser.
GEORGE 3.1 is planned as the next public update and the first release as apps for iPhone, Android, iPad, macOS, and Windows. We are targeting app availability before the end of 2026.
Alongside GEORGE 3.1, work is underway on HEARTH’s integration into GEORGE, connected PPE cameras, Wall Bracing Vision, and Bosch D-TECT-assisted Restoration + Retrofit.
These are development projects, with hands-on previews planned for World of Concrete. HEARTH’s hardware and software are in early beta.
Join MCAA’s Nowhere to Hide class at World of Concrete on January 19, 2027, from 1–4 p.m. at the Las Vegas Convention Center, with activities planned in the Bronze Lot and at Bosch’s booth.
The class will provide a hands-on preview of GEORGE and MCAA’s developing technology, including the scanning work planned for Restoration + Retrofit. See class details and registration information.
GEORGE and its assistants are in beta. Their outputs demonstrate potential capabilities and require human review and, where needed, modification before use. AI can make mistakes. Review outputs using your experience and judgment.
Questions, feedback, or problems? Contact Dan Kamys at dkamys@masoncontractors.org or call MCAA at 800-536-2225.