Fulkerson appointed Managing Director of Laticrete Supercap

Words: Jared Cooper/Public/News/20111223133000-1.jpg" width="600" height="338" border="0" alt="Brad Fulkerson has been appointed to the position of Managing Director." />
Brad Fulkerson has been appointed to the position of Managing Director.
Laticrete Supercap, LLC, manufacturer of the revolutionary self-leveling Supercap System, announced the appointment of Brad Fulkerson to the position of Managing Director.

Fulkerson brings an impressive construction industry resume to his new post. Most recently, he was President/CEO of Avalon Flooring LLC, a floor covering installation firm working primarily with General Contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

"I'm excited about the challenges offered by Laticrete Supercap," Fulkerson stated. "Whereas the system is already a tested and proven method, I truly believe we have a start-up business. We have the opportunity to change the way people look at concrete finishing. In particular, because we're marketing a special methodology, one which can deliver 50,000 square feet per day of perfectly flat concrete and eliminate problems associated with deflection."

Holding a B.S. in Engineering and an MBA, both from the University of Michigan, Fulkerson stated that one of his many goals as the new Managing Director of Laticrete Supercap is to "ultimately build the brand to such a degree, that it becomes the 'Kleenex' of commercial flooring."
Fall Conversations That Set the Stage for Spring Projects
October 2026

Why early planning helps masons deliver smoother installs, stronger customer relationships and lasting results A successful masonry installation often takes shape long before the first material arrives on the jobsite. For projects slated to begin or ramp

Mortar Net Solutions Renews as a Silver Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is happy to announce that Mortar Net Solutions will renew as a Silver Partner in the 2027 Masonry Alliance Program.

Westlake Royal Stone Solutions Returns as a Cornerstone Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is delighted to announce that Westlake Royal Stone Solutions will return as a Cornerstone Partner in the 2027 Masonry Alliance Program.

CrewTracks Continues as a Cornerstone Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is delighted to share that CrewTracks will continue as a Cornerstone Partner in the 2027 Masonry Alliance Program.