Find a contractor Buyer's guide Partner with us
MCAA Logo
Log in Sign up Join Hi, there Account
2026 Midyear Registration is OPEN
Find a contractor Buyer's guide Partner
Log in Sign up Join Account

Fulkerson appointed Managing Director of Laticrete Supercap

Words: Jared Cooper/Public/News/20111223133000-1.jpg" width="600" height="338" border="0" alt="Brad Fulkerson has been appointed to the position of Managing Director." />
Brad Fulkerson has been appointed to the position of Managing Director.
Laticrete Supercap, LLC, manufacturer of the revolutionary self-leveling Supercap System, announced the appointment of Brad Fulkerson to the position of Managing Director.

Fulkerson brings an impressive construction industry resume to his new post. Most recently, he was President/CEO of Avalon Flooring LLC, a floor covering installation firm working primarily with General Contractors and specializing in high-end projects. During his tenure, he designed and implemented all of the internal systems and controls for the organization.

"I'm excited about the challenges offered by Laticrete Supercap," Fulkerson stated. "Whereas the system is already a tested and proven method, I truly believe we have a start-up business. We have the opportunity to change the way people look at concrete finishing. In particular, because we're marketing a special methodology, one which can deliver 50,000 square feet per day of perfectly flat concrete and eliminate problems associated with deflection."

Holding a B.S. in Engineering and an MBA, both from the University of Michigan, Fulkerson stated that one of his many goals as the new Managing Director of Laticrete Supercap is to "ultimately build the brand to such a degree, that it becomes the 'Kleenex' of commercial flooring."
 0
Moisture in Masonry: A Key Concern
August 2026

As building envelopes become tighter and more performance-driven, clarity around moisture management in masonry applications is more important than ever. In masonry wall assemblies, where water penetration is expected and managed rather than eliminated, t

Technical Talks
Read More
Revailo Upgrades to Platinum in the 2026 and 2027 MAP
August 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that Revailo will upgrade their Silver partnership to a prominent Platinum partnership for the remainder of the 2026 MAP and for the duration of the 2027 MAP.

Industry News
Read More
Restoring Structural Integrity: Reinforcement in Masonry Buildings
August 2026

Masonry, as most of us in the trade know and appreciate, remains one of the most durable and time-tested structural systems in the built environment. Structures built throughout Europe and other parts of the world demonstrate that a masonry building is mo

Kate Vienna
Technical Talks
Brick Historic Restoration Repair & Restoration Restoration
Read More
Designing High-Performance Masonry Envelopes: Selecting the Right Air Barrier System
August 2026

Aric Hutchinson
Technical Talks
Air Barriers
Read More