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2011 CMA STAR Awards winners announced

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The 2011 CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards have been announced.
The Construction Marketing Association (CMA), sponsor of the annual CMA STAR Awards and CONSTRUCTION MARKETER OF THE YEAR Awards, announces 2011 award winners.

The STAR awards recognize excellence in 16 marketing categories and 78 sub-categories. CONSTRUCTION MARKETER OF THE YEAR recognizes top brands, companies or individuals both by region. SUPERSTAR and STAR (first place/second place respectively) are awarded for each sub-category. Finally, BEST OF SHOW is bestowed on the winner of the most awards.

McGraw-Hill Construction (McGraw-Hill) won BEST OF SHOW with 13 total STAR Awards, along with the CONSTRUCTION MARKETER OF THE YEAR for the Eastern region. USG won CONSTRUCTION MARKETER OF THE YEAR for the Midwest region, as well as SUPERSTAR for the Integrated Campaign category. MWH Constructors won CONSTRUCTION MARKETER OF THE YEAR for the Western region, as well as SUPERSTAR for the Print Ad category.

“Our first annual Construction Marketing STAR Awards exceeded expectations both in the volume of entries and the quality of work,” explains CMA Chairman Neil M. Brown. “The CMA STAR Awards recognize both marketing effectiveness and creative execution in the construction category.”

AWARD winners were notified by email and mail, and receive a frame-quality certificate. In addition, winners can order an engraved STAR Statuette™ from the same manufacturer as the Oscar®. CMA’s annual STAR and CONSTRUCTION MARKETER OF THE YEAR AWARDS are open to both members and non-members.

SUPERSTAR and STAR Award Winners by category are as follows:

Award Winners by Category

Integrated Campaign
Superstar — USG
Star — McGraw-Hill

Print Ad Campaign
Superstar — McGraw-Hill
Star — SmartBidNet

Print Ad
Superstar — MWH Constructors
Star — Weather Guard

Print Advertorial
Superstar — McGraw-Hill

Print Insert
Superstar — McGraw-Hill
Star — McGraw-Hill

Banner Ad
Superstar — McGraw-Hill
Star — Weather Guard

Brand Identity/Logo
Superstar - Better Built Garages
Star — Knaack

Brand Identity/User Guide
Superstar — L&W Supply
Star — Kryton

Environmental Design
Superstar — Hilti

Internet/Website Design
Superstar — Maxwell Systems
Star — TapeTech

Blog
Superstar — Crane
Star — Bosch

Social Media/Profile
Superstar — Hilti
Star - McGraw-Hill

Search Optimization
Superstar — Jobsite123

Microsites
Superstar — Bosch
Star — McGraw-Hill

Brochure
Superstar — L&W Supply
Star — Sloan

Catalog
Superstar — Hilti
Star — TapeTech

Sales/Dealer Kit
Superstar — Polyglass
Star — Pouls

Media Kit
Superstar — McGraw-Hill

New Product Launch
Superstar — Ansell
Star — Reed Construction Data

Channel Marketing
Superstar — Hilti
Star — Knaack

Fleet/Vehicle
Superstar — Hilti
Star — Knaack

Packaging/Design
Star — Emerson

Photography/Product
Superstar — Hilti

Publicity/Press Event
Star — Weather Guard

Promotion/Contest
Star — Knaack

Promotion/Sports Marketing
Star — Bosch

Merchandising/POP
Superstar — Knaack
Star — Ames Tool

Trade Shows/Exhibit Design
Superstar — Polyglass
Star — McGraw-Hill

Exhibit Graphics
Superstar — McGraw-Hill
Star — McGraw-Hill

Exhibit Promotion
Superstar — McGraw-Hill

Event Invitation
Star — Hilti

Video/Product
Superstar — Weather Guard
Star — Ames Tool

Employee/Newsletter
Star — Ames Tool

The 2012 CMA STAR Awards will get underway in January, with the entry deadline in September and winners announced by November. For more information, visit the CMA awards subpage at www.ConstructionMarketingAssociation.org/Awards.cfm.
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