Guetzow joins Boral Stone Products Words: Rob Beusan/Public/News/20111104114500-1.jpg" width="600" height="338" border="0" alt="Gene Guetzow has joined Boral Stone Products as Commercial Sales Leader." />Gene Guetzow has joined Boral Stone Products as Commercial Sales Leader. Boral USA announced that Gene Guetzow has joined Boral Stone Products, where he brings 25 years of masonry marketing expertise to his new role as Commercial Sales Leader. In this capacity - and based out of Milwaukee, WI - Guetzow will focus on bringing Cast-Fit Cultured Stone Veneer to the U.S. architectural market. "The Commercial Sales Leader position was created in response to our growing number of product offerings focused on architectural detail and design, said Dennis Merino, Vice President of Sales with Boral Stone Products. "Given Gene's experience in architectural sales and vast knowledge of masonry products, we have complete confidence in his abilities to successfully execute the sales strategy in the U.S. architecture market." Guetzow's extensive background in architectural sales and promotion has encompassed senior positions as Regional Sales Manager at Arriscraft International and President at Building Stone Products. During his tenure at Building Stone Products, the company grew commercial architectural sales/specifications from $50,000 to $2.2 million. Most recently, Guetzow served as U.S. Sales/Marketing Manager at CalStar Products. With a comprehensive knowledge of masonry products and installation requirements, Guetzow has presented more than 800 AIA accredited Lunch and Learn programs for architects since 1997. He is a LEED Accredited Professional (AP) and a professional affiliate of the Building Industry Association (BIA), Construction Specifications Institute (CSI), American Institute of Architects (AIA), and Association of Licensed Architects (ALA), as well as a US Green Building Council-LEED AP and BIA-certified Green Brick Specialist.About Cast-Fit Cultured Stone Veneer Weighing less than full-thickness stone, Cast-Fit Cultured Stone Veneer is a flexible cladding solution can be adhered to interior or exterior surfaces without any special trades or equipment. Suitable for use in commercial and residential developments, Cast-Fit is currently offered in two construction friendly nominal sizes - 8"x16" and 12"x24" - and does not have the cold climate limitations for exterior application familiar with other products in this category. Cast-Fit is a NAHB-Green Approved Product that contains a minimum of 54 percent recycled content third party validated by UL Environmental and is GREENGAURD Certified for indoor air quality.