What is the Arizona Masonry Promotion Plan?

Words: Lori Kirk-Rolley/Public/News/20110515134500-1.jpg" width="600" height="338" border="0" alt="The AMCA and AMG launched the Masonry Promotion Plan last January." />
The AMCA and AMG launched the Masonry Promotion Plan last January.
Last January, the Arizona Masonry Contractors Association (AMCA) and Arizona Masonry Guild (AMG) launched the Arizona Masonry Promotion Plan (MPP) or "Play Book" with the primary purpose of stopping the erosion of masonry market share in Arizona. We are accomplishing this by being proactive and creating environments and opportunities to tell our story when and where it counts: at the pre-planning stages of construction.

We have organized ProMasonry teams as well as funding mechanisms to support these team efforts. Included in this update are articles that address our specific initiatives in more detail.

How is the MPP Funded?

There are two different funding mechanisms.

1. Earlier this year, the AMG concrete supplier and block manufacturer members voted to double their current dues in order to fund the Promotion Plan efforts.

2. Beginning in January 2011, the AMCA launched the Arizona Masonry Promotion Fund, which is contractor driven. Mason Contractors who agree to participate pay $1.00 per pallet for each pallet purchased from participating manufacturers and suppliers. These are paid directly to the AMCA and are tracked under a specific classification.

Who is Participating in the Funding?

Dozens of contractors and suppliers have agreed to participate and we wish to recognize and thank them for their dedication to our promotion plan efforts. Their dedication and active participation is enabling AMCA and AMG to bring this Promotion Plan to life!

For more information regarding the MPP, click here to view a brief, online PowerPoint presentation or go to the AMCA website at www.azmasonry.net.

For questions on how to get involved, please contact Lori Maximenko at the AMCA, 602-262-0510 or Lisa Prichard at the AMG, 602-265-5999.
Chairman's Message: REFLECTIONS SPANNING SEVENTY-FIVE YEARS
September 2025

MCAA has been posting lots of wonderful old photos from decades of records as we celebrate our 75th Anniversary. Many of these photos are black and white and show people at our MCAA events with men wearing suits and ties while the women wore dressy gowns

Business Building: What Are You Doing To Develop Future Leaders?
September 2025

When I ask my coaching clients if they have anyone in their construction company who could potentially move up from field superintendent to estimator or project manager, the typical answer is “No!” The same answer is usually given when asked if they have

Building More: Smoke Signals or Fire Extinguishers
September 2025

Ever watch a hot-potato game break out on your jobsite? It usually starts small. Somebody spots a crooked door frame, mutters, “I’ll make a note,” and flicks the issue to the next trade like it’s radioactive. By the time that frame comes back around, dryw

MASONRY STRONG Podcast, Episode 27 Recap: Rob McKay, Chief Operating Officer at Instone
September 2025

On this episode of the MASONRY STRONG Podcast, Rob McKay from Instone joins the show to talk about his story as well as the processes and procedures of manufacturing natural stone. Getting Started in Masonry: Rob’s Story Rob entered the masonry field by