FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
2026 Midyear Meeting Registration is OPEN ↗

SAKRETE® Launches PDA/Mobile Phone-Friendly Website

Words: Eric Peterson/Public/News/20110327073000-1.jpg" width="600" height="338" border="0" alt="The SAKRETE® mobile site will make things more convenient for the end-user." />
The SAKRETE® mobile site will make things more convenient for the end-user.
In 1936, Art and Mary Avril revolutionized the construction industry with the invention of a convenient, high-quality bagged concrete mix. Seventy-five years later, the company they founded, SAKRETE®, continues to transform the construction industry — this time by going digital.

The company recently launched a mobile-device-compatible website, at www.sakrete.com/mobile, which is sure to be a big hit with builders, contractors and homeowners alike.

“The digital world is moving at the speed of light and like everyone else, we’re working to keep up,” says Johnsie Beck, president — SAKRETE® of North America. “Through this mobile website, we’re trying to harness valuable opportunities like this to put technology in the hands of our consumers to help them when and where they need it.”

The mobile website differs from the regular SAKRETE® website in many ways — predominantly paring down information and putting it onto a more accessible platform for users to access from their Blackberries, iPhones, Droid-enabled phones and PDAs. One big difference is the elimination of Flash-enabled graphics, which can’t be viewed on some mobile phones and will in many cases block user access.

One of the keys to success of the SAKRETE® product is its convenience for use in all projects, both small and large. SAKRETE® didn’t forget that in designing the mobile-friendly website — it features a quick calculator so the consumer can quickly and easily figure out exactly how many bags they need for their project while they are in the store aisle, rather than estimating/guessing on what they need and find out later they have to return to the store. These quantity calculators are one of the largest draws on the conventional site every day.

Quick-response (QR) codes also link directly to the mobile site, providing users with instant access to information that could save them money and time. Technical data is also easy to access on the mobile site — putting more in-depth information about SAKRETE’s® concrete and concrete-related products at users’ fingertips. In addition, product descriptions are displayed on the mobile website in a more linear fashion, minimizing the need to enlarge a screen and reducing the chances of accidental clicking.

In true SAKRETE® innovation, the mobile site was conceived out of a desire to make things more convenient for the end-user, Beck explains.

“Since our company was founded, our goal has always been to think like repair and remodeling contractors, builders and do-it-yourselfers — that’s how you understand the variety of products that will really enhance their projects and make an impact on their bottom line,” Beck says. “This mobile website is just another way we’ve done that.”
 0
Chairman’s Message: When Things Don’t Go as Planned
June 2026

Not every day in this business goes the way we planned. Some days, everything lines up. The crew is moving well. Materials are on time. The job is flowing the way you hoped it would. And then there are the other days. The ones where something breaks. T

Kent Huntley
Chairman’s Message
Read More
Fechino Files: Trust Your Subs, Just Document!
June 2026

When I was working for a large masonry contractor, we typically performed masonry work with our own employees. When we would construct large Segmental Retaining Walls, often we would require a subcontractor who had larger equipment for different portions

Steve Fechino
Fechino Files
Read More
Marvelous Masonry: Borobudur
June 2026

For masonry contractors and suppliers, few structures offer as much practical insight as Borobudur. Built in the 9th century in Central Java, this massive stone monument remains as one of the most advanced examples of large-scale masonry construction ever

Cassandra Stern
Marvelous Masonry
Read More
Wrapping Up Our Year And A Look Ahead
June 2026

It is amazing another year has gone by and what a year it has been. We have seen a lot of progress on so many fronts. All of this happens specifically due to the support of our members. Your support this past year is positioning our industry to make huge

Jeff B
President's Message
Read More