General Shale Renews Gold Membership in the 2025 Masonry Alliance Program

Words: Mason Contractors

The Mason Contractors Association of America (MCAA) is pleased to announce that General Shale will renew its Gold membership in the 2025 Masonry Alliance Program. General Shale's dedication to quality and innovation continues to play a significant role in advancing the masonry industry. We are excited to continue our collaboration and anticipate the positive impact they will bring in the coming year.

General Shale's mission is to remain the preferred solutions provider of building materials in North America, thanks to the enduring quality, energy efficiency, and natural beauty their products offer. Driven by modern and future-oriented innovation, General Shale employees set the standard through a shared commitment to safety, environmental responsibility, and a strong focus on creating the ultimate customer experience.

The Masonry Alliance Program has a permanent cap of 70 companies, and all renewals of current Partners will be finalized by the end of October. Starting November 1st, all remaining spots will be made available to the industry.

For more information about the 2025 Masonry Alliance Program, please visit 2025 Masonry Alliance Program.

Stop Assuming, Start Assigning: How To Communicate Actionable Tasks
October 2026

Communication is the act or process of using words, sounds, signs, or behavior to express or exchange information or to express thoughts, feelings, etc., to another person. It is such an important part of a successful business and for construction projec

New CMHA Manual Advances Masonry Storm Shelter Design
October 2026

A new manual from the Concrete Masonry & Hardscapes Association (CMHA) provides structural guidance to help engineers, architects, and mason contractors design and build ICC 500-compliant tornado shelters using reinforced concrete masonry. Funded by the

Masonry Cosmetics Recommits as a Gold in 2027
October 2026

The Mason Contractors Association of America (MCAA) is pleased to announce that Masonry Cosmetics will recommit as a Gold Partner in the 2027 Masonry Alliance Program.

CrewTracks Continues as a Cornerstone in 2027
October 2026

The Mason Contractors Association of America (MCAA) is delighted to share that CrewTracks will continue as a Cornerstone Partner in the 2027 Masonry Alliance Program.