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World of Concrete 2026 Registration Is Open ↗

See the Masonry Innovations & Workforce Development Zone at WOC

Words: Mason ContractorsThe Innovations & Workforce Development Zone is returning to the MASONRY MADNESS® Arena! Positioned in the center of the 100,000 square foot fanfare of masonry promotions, WOC show-goers can become participants in several product and equipment demonstrations hosted by companies showcasing the latest technological developments advancing the masonry industry.

SPEC MIX® and the Mason Contractors Association of America (MCAA) have once again united with the support of several manufacturers of leading brands to host daily, nonstop informative demos where spectators will learn and try new products hitting the masonry market. From respirable dust management systems to robotic bricklaying machinery, as well as 3D Building Modeling (BIM), proper cleaning techniques, natural stone installation and jobsite safety clothing, the Innovation & WFD Zone proves the masonry industry is rapidly evolving for a strong future.

What’s more, the Innovations & Workforce Development Zone is the perfect event for masonry enthusiasts as it is surrounded by the battlegrounds of the 16th Annual SPEC MIX BRICKLAYER 500® World Championship, the MCAA’s Fastest Trowel on the Block and the Masonry Skills Challenge competitions. Over 4,000 WOC attendees are expected to fill the MASONRY MADNESS Arena on Wednesday, January 24th to witness the world’s best masons compete for over $120,000 in prize money including a Ford F-250 4x4 XLT truck.

Set your calendar to get to the World of Concrete–you don’t want to miss what the Bronze Lot has to offer!
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