Report of the MCAA South of 40 Committee

Mission Statement

Committee

The 2017 South of 40 Event at Señor Frog’s

South of 40 Committee Goals

1. Let’s Get Social!
1. Social Media Presentation at World of Concrete
1. The South of 40 will present a second social media session during the MCAA’s Networking Roundtable Discussions at the World of Concrete/World of Masonry in Las Vegas on Thursday, January 19, 2017 at 10:00 AM
2. The committee has decided to present two social media platforms:
1. LinkedIn (20 minutes)
2. Snapchat (10 minutes)
3. The presentation will educate attendees on how to use both platforms to help promote their business, the masonry industry, and the MCAA
4. Handouts will be provided to attendees
5. The MCAA will incorporate hashtags into more of its Convention materials
6. We have to connect with our Audience on all levels
2. Build Quality Membership
1. We welcome new committee members and encourage all those involved in South of 40 to invite a new member to join us!
2. What are the needs of the South of 40 group?
3. Work in conjunction with NCMA’s Young Professionals group
3. Next Evolution in Masonry
1. It is coming, January 2017.
2. We will assist MCAA and Masonry Magazine to make this happen!
4. MasonrySystems.org
1. Work to raise dollars for MasonrySystems.org through advertising efforts with new MCAA staff sales person. Utilize resources to advertise MasonrySystems.org in designer publications to drive traffic.
2. Look into further development of MasonrySystems.org, possibly an ask the expert feature. We could host several experts on a variety of topics and have them commit to answer questions submitted to MasonrySystems.org. Maybe have a featured question weekly.