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Report of the MCAA South of 40 Committee

Words: Imani Brodie

Mission Statement

The mission of the South of 40 is to provide members the opportunity to learn, to become more involved, and introduce a youthful voice into the masonry industry. We will accomplish this by fostering lasting relationships, encouraging new ideas, and educating the leaders of tomorrow with the objective of increasing the masonry market share and ensuring our industry is as solid as the products we promote.

Committee

If you haven’t noticed, there is a freshness in the air. The masonry industry is changing. New life is creeping into our Association. In order to truly build the masonry industry and take it to the next level, “we” must embrace our younger generation and provide the needs required as the market dictates. The MCAA, South of 40 Committee, Imani Surratt and Brandon Hartsell, are committed to promoting the masonry industry to the next level. South of 40….It is time for Change! Stay tuned for exciting things to come. This committee will be the building block for the MCAA. We are the recruiting backbone and we truly can help shape the MCAA in the coming years. New life in a committee will bring new excitement and strength. ARE YOU READY TO JOIN US? We will re-engage South of 40 members. All MCAA members are encouraged to involve their younger upcoming leadership in our organization. Please reach out to Imani or Brandon to learn more about getting involved.

The 2017 South of 40 Event at Señor Frog’s

The MCAA’s South of 40 annual fundraising event will be held Tuesday, January 17, 2017 at Señor Frog’s from 5:30 - 7:00 PM. More than $18,000 in sponsorships has been collected for the event. Thank you to each of the sponsors for supporting the South of 40!

South of 40 Committee Goals

  1. Let’s Get Social!
    1. Social Media Presentation at World of Concrete
      1. The South of 40 will present a second social media session during the MCAA’s Networking Roundtable Discussions at the World of Concrete/World of Masonry in Las Vegas on Thursday, January 19, 2017 at 10:00 AM
      2. The committee has decided to present two social media platforms:
        1. LinkedIn (20 minutes)
        2. Snapchat (10 minutes)
      3. The presentation will educate attendees on how to use both platforms to help promote their business, the masonry industry, and the MCAA
      4. Handouts will be provided to attendees
      5. The MCAA will incorporate hashtags into more of its Convention materials
      6. We have to connect with our Audience on all levels
  2. Build Quality Membership
    1. We welcome new committee members and encourage all those involved in South of 40 to invite a new member to join us!
    2. What are the needs of the South of 40 group?
    3. Work in conjunction with NCMA’s Young Professionals group
  3. Next Evolution in Masonry
    1. It is coming, January 2017.
    2. We will assist MCAA and Masonry Magazine to make this happen!
  4. MasonrySystems.org
    1. Work to raise dollars for MasonrySystems.org through advertising efforts with new MCAA staff sales person. Utilize resources to advertise MasonrySystems.org in designer publications to drive traffic.
    2. Look into further development of MasonrySystems.org, possibly an ask the expert feature. We could host several experts on a variety of topics and have them commit to answer questions submitted to MasonrySystems.org. Maybe have a featured question weekly.
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