Report of the MCAA Marketing Committee

Words: Brian Aafedt

Digital Baseball cards

  • Cards will feature existing masons in the trade with history of employment (stats), positions held, average salaries and career progression
  • Additional photos of masons to be obtained during MASONRY MADNESS® competitions
  • Our goal is to have a couple finished by WOC to display at annual board meeting in Las Vegas

Top 10 Reasons to join the Masonry Team brochure

  • After WOC Tim/MCAA hopes to create in a digital and print formats
  • After the WOC/Convention create a “Career In Masonry” promotional video

Video Reports

  • We hope to have the first video completed by WOC annual meeting
  • Propose is to briefly discuss committee issues, subjects and/or updates

“Design & Build With Masonry” promotional video

  • Create a video to feature the benefits of the masonry construction based on existing reports focusing on:
    • Structural integrity and flexibility
    • Energy savings
    • Scheduling and project delivery
    • Cost and value comparisons
    • Create time line for completion
    • Budgeting (energy, cost & value and performance)
    • Create budget and ask board for approval
Case Study: Kyle Field at Texas A&M
June 2026

The $450 million redevelopment of Texas A&M’s football stadium, Kyle Field, was one of the most high-profile projects in Echelon and Amerimix history. With the renovation, Kyle Field’s capacity increased to 102,733, making it the biggest college stadium i

Australian Bricks vs American Bricks: What 24 Hours of Travel Teaches You About the Trade
June 2026

Bricklaying might not change simply because you cross a state line. It does change when you travel 24 hours to the other side of the world and lay bricks under lights, cameras, and a stopwatch. The fundamentals of the trade are universal. Brick, mortar,

2026 Masonry Foundation Grants Now Open
June 2026

The Masonry Foundation is dedicated to advancing the masonry industry and is accepting grant applications for 2026. Proposals should have national reach and aim to generate substantial progress within the masonry industry. To explore examples of past gra

Supporting Mental Health in the Workplace
June 2026

As a business owner and leader, taking the mental health of your employees seriously and understanding how it can impact their work is essential. In fact, one in five adults experiences a mental health condition annually. Addressing mental health is more