Report of the MCAA Marketing Committee

Words: Brian Aafedt

Digital Baseball cards

  • Cards will feature existing masons in the trade with history of employment (stats), positions held, average salaries and career progression
  • Additional photos of masons to be obtained during MASONRY MADNESS® competitions
  • Our goal is to have a couple finished by WOC to display at annual board meeting in Las Vegas

Top 10 Reasons to join the Masonry Team brochure

  • After WOC Tim/MCAA hopes to create in a digital and print formats
  • After the WOC/Convention create a “Career In Masonry” promotional video

Video Reports

  • We hope to have the first video completed by WOC annual meeting
  • Propose is to briefly discuss committee issues, subjects and/or updates

“Design & Build With Masonry” promotional video

  • Create a video to feature the benefits of the masonry construction based on existing reports focusing on:
    • Structural integrity and flexibility
    • Energy savings
    • Scheduling and project delivery
    • Cost and value comparisons
    • Create time line for completion
    • Budgeting (energy, cost & value and performance)
    • Create budget and ask board for approval
Design Choices That Endure: Specification and Installation Go Hand-in-Hand
May 2026

Design decisions don’t live on paper; they live on the wall, the ceiling, the floor, and throughout every space. Today’s projects are driven by highly curated design intent, from layered color palettes to mixed-material façades. But once those decisions

Marvelous Masonry: Tianjin Zhongshuge Library
May 2026

It is not unusual today for masonry to be treated as a surface decision rather than a structural one. Too often, brick enters a project late in the process, trimmed back by budgets or reduced to a veneer once the “real” building work is finished. The Tian

Fechino Files: Concrete Pavers around a Pool
May 2026

Many folks over the years have placed concrete pavers around their pool as a nice form of decorative pool deck. Early in the 2000’s, I took a class held by the Interlocking Concrete Paver Institute, then known as the ICPI. At the time I attended the class

Chairman's Message: Staying the Course
May 2026

Spring is one of my favorite times of year. There’s energy in the air. Jobs are picking up. Crews are hitting their rhythm. Schedules are filling up. You can feel momentum building again. And every year around this time, I find myself thinking about con