Report of the MCAA Marketing Committee

Words: Brian Aafedt

Digital Baseball cards

  • Cards will feature existing masons in the trade with history of employment (stats), positions held, average salaries and career progression
  • Additional photos of masons to be obtained during MASONRY MADNESS® competitions
  • Our goal is to have a couple finished by WOC to display at annual board meeting in Las Vegas

Top 10 Reasons to join the Masonry Team brochure

  • After WOC Tim/MCAA hopes to create in a digital and print formats
  • After the WOC/Convention create a “Career In Masonry” promotional video

Video Reports

  • We hope to have the first video completed by WOC annual meeting
  • Propose is to briefly discuss committee issues, subjects and/or updates

“Design & Build With Masonry” promotional video

  • Create a video to feature the benefits of the masonry construction based on existing reports focusing on:
    • Structural integrity and flexibility
    • Energy savings
    • Scheduling and project delivery
    • Cost and value comparisons
    • Create time line for completion
    • Budgeting (energy, cost & value and performance)
    • Create budget and ask board for approval
What’s in your Dumpster?
December 2025

If you want a true read on how a job is running, take a walk to the dumpsters. Most sites have two. One for cement and steel. One for everything that did not make the cut. Those bins are open ledgers. They record the habits, shortcuts, and fixes that shap

The Florida Department of Corrections Masonry Competition
December 2025

The intersection of Career & Technical Education (CTE) training and rehabilitation was on full display recently as the Florida Department of Corrections (FDC) hosted a statewide masonry competition. Held at the Cross City Correctional Institution, the eve

Southwest Scaffolding Renews Silver Partnership in the 2026 Masonry Alliance Program
December 2025

The Mason Contractors Association of America (MCAA) is pleased to announce that Southwest Scaffolding will renew its Silver partnership in the 2026 Masonry Alliance Program.

From Raw Material To Art: Bringing Toothless To Life
December 2025

“The next project is already waiting in the wings, but that’s another story.” That was how I ended my article on the T-60 helmet from the world of Fallout in the July 2024 issue of Masonry Magazine. And that is exactly where this new chapter begins.