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Report of the MCAA Marketing Committee

Words: Brian Aafedt

Digital Baseball cards

  • Cards will feature existing masons in the trade with history of employment (stats), positions held, average salaries and career progression
  • Additional photos of masons to be obtained during MASONRY MADNESS® competitions
  • Our goal is to have a couple finished by WOC to display at annual board meeting in Las Vegas

Top 10 Reasons to join the Masonry Team brochure

  • After WOC Tim/MCAA hopes to create in a digital and print formats
  • After the WOC/Convention create a “Career In Masonry” promotional video

Video Reports

  • We hope to have the first video completed by WOC annual meeting
  • Propose is to briefly discuss committee issues, subjects and/or updates

“Design & Build With Masonry” promotional video

  • Create a video to feature the benefits of the masonry construction based on existing reports focusing on:
    • Structural integrity and flexibility
    • Energy savings
    • Scheduling and project delivery
    • Cost and value comparisons
    • Create time line for completion
    • Budgeting (energy, cost & value and performance)
    • Create budget and ask board for approval
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