Report of the MCAA Marketing Committee

Words: Brian Aafedt

Digital Baseball cards

  • Cards will feature existing masons in the trade with history of employment (stats), positions held, average salaries and career progression
  • Additional photos of masons to be obtained during MASONRY MADNESS® competitions
  • Our goal is to have a couple finished by WOC to display at annual board meeting in Las Vegas

Top 10 Reasons to join the Masonry Team brochure

  • After WOC Tim/MCAA hopes to create in a digital and print formats
  • After the WOC/Convention create a “Career In Masonry” promotional video

Video Reports

  • We hope to have the first video completed by WOC annual meeting
  • Propose is to briefly discuss committee issues, subjects and/or updates

“Design & Build With Masonry” promotional video

  • Create a video to feature the benefits of the masonry construction based on existing reports focusing on:
    • Structural integrity and flexibility
    • Energy savings
    • Scheduling and project delivery
    • Cost and value comparisons
    • Create time line for completion
    • Budgeting (energy, cost & value and performance)
    • Create budget and ask board for approval
Using Respirators for Silica Exposure
July 2025

Some in the masonry industry have expressed interest in respirator use as protection from harmful exposure to silica. This topic is of paramount importance due to its impact on our workers and the serious health effects of silica exposure. For those new t

From Bikes to Buildings: The Importance of Embracing Rainscreen Wall Designs and the New Building Codes.
July 2025

Have you ever been asked to do a project over the course of your lifetime? For example, when my kids were little, my wife asked me to assemble their bicycles. So, I opened the box, dumped out the contents, and cast aside whatever I thought was unnecessary

Laying the Foundation for Growth: Concrete Masonry Checkoff Unveils Five-Year Vision for Industry
July 2025

The Concrete Masonry Checkoff (CMC) put the finishing touches on an ambitious five-year vision for the industry, targeting a 20% increase in market share, driven by increased demand for concrete masonry products. “This is about building exquisite, enduri

Five of the Seven Chimneys Have Been Saved: Project Chimney Update
July 2025

In the wake of the devastating January wildfires that swept through Los Angeles's Pacific Palisades, a remarkable preservation effort is underway, spearheaded by Project Chimney, an initiative led by Evan Hall, founding director of the non-profit House Mu