FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
The 2026 MCAA Annual Online Auction is Now Open ↗

Troy Aikman Stars in Television Commercials for Acme Brick Co.

Words: Ron TaylorTroy Aikman, former Dallas Cowboy quarterback and winning quarterback in three Super Bowls, is starring in a series of new commercials for Acme Brick Co.

The relationship between Aikman and Acme Brick began in the early 1990s. The new television campaign began in July and is airing across Acme’s 14-state footprint, including Dallas/Fort Worth, Houston and San Antonio, and will continue through 2016. In the first commercial, Troy decides to take the beauty and durability of Acme Brick to the next (inside) level and has a house full of furnishings crafted of Acme brick.

A second commercial is planned for release in 2017.

To view the first commercial, visit youtu.be/f0GHYxAqaxg.
 0
Is Contact with Wet Mortar or Grout Dangerous?
April 2026

In the world of masonry, few materials are as common as mortar and grout. Whether you are laying brick, concrete masonry units (CMU), or pouring grout into masonry walls, wet cement and mortar are constant companions. However, beneath their utility lies a

Zach Everett
Technical Talks
Read More
The Importance of Instructor Support
April 2026

Whether you are a new or veteran masonry instructor, we all need support throughout our careers. We can never stop learning, and keeping up with ever-changing technology, materials, and installation techniques can be overwhelming alongside the everyday pr

Curtis Hoover
Resources
Read More
Vibing Masonry #11: Innovative Concrete Masonry Technologies in Healthcare Design
April 2026

In the high-stakes environment of healthcare design, every material choice is a clinical decision. Architects, engineers, and facility administrators are tasked with creating spaces that are not only resilient and code-compliant but also conducive to heal

Steve Blye
Technical Talks
Read More
Why Termination Bars Still Matter: A Practical Look at Long‑Term Flashing Performance
April 2026

In recent discussions across the masonry industry, I have heard termination bars described as “old school.” The implication is that with modern materials, primerless peel-and-stick flashings, advanced sealants, and structural insulated sheathing, mechanic

Linda Potter
Technical Talks
Read More