FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
The 2026 MCAA Annual Online Auction ↗

Milwaukee® Introduces Long Tapes with Industry’s First Blade Cleaning System

Words: Katherine O'tooleMilwaukee Tool continues to rapidly expand their Layout and Measurement offering with the introduction of Open-Reel and Closed-Reel Long Tapes. Designed from the ground-up to address common user frustrations with long tapes currently available on the market, the new Milwaukee Long Tapes provide ultimate durability and accuracy.

“One of the most frequent concerns with today’s long tapes is their tendency to jam during use due to debris on the blade being taken up into the mechanism. This causes long tapes to fail prematurely, which contributes to downtime on the jobsite,” said Brandon Miller, Group Marketing Manager for Milwaukee Tool. “Our industry-first, patent-pending blade cleaning system features a wiper that keeps dirt, mud, and other jobsite contaminants out of the housing and internal components of the long tape as its reeled in — providing a much longer life for the tool.”

To survive the demands of the jobsite, both 100ft and 300ft Open Reel Long Tapes include reinforced metal handles and a 3:1 planetary metal gear system that distributes force evenly, and puts less stress on internal components to prolong life. Exclusive to the Open Reel Long Tapes is a proprietary blade manufacturing process that combines a steel blade with extruded nylon coating. This design provides 50% less stretch for best-in-class accuracy and blade durability resulting in up to 10X longer blade life. The 100ft Closed Reel Long Tape is constructed of a durable metal frame housing to help protect the tool from drops.

Available in November 2016, the new measuring wheels confirm Milwaukee’s unrelenting commitment to providing solutions that solve key industry frustrations, while increasing jobsite productivity.
 0
MASONRY STRONG Podcast, Episode 38 Recap: Bob Thomas, CEO of the CMHA
March 2026

On this episode of the MASONRY STRONG Podcast, Justin got to talk with Bob Thomas about his vision with CMHA, how he sees it growing, and where he thinks this industry is heading in the future.

Justin Stengel
The MASONRY STRONG Podcast
Read More
Brickworks Supply Centers Invite Masons to Register for New “Masons First” Program to Transform Transactional Relationships into Indispensable Partnerships.
March 2026

Read More
GEN NXT: 2026 Skills Challenge Winners
March 2026

After another successful year of the Skills Challenge, the MCAA had the opportunity to speak with the three 1st Place winners of each skill level. Get to know their journeys, motivations, and the mindsets they have in order to compete in a national compet

Justin Stengel
GEN NXT
Read More
2026 World of Concrete Recap
March 2026

The 2026 World of Concrete Convention marked another successful year for masonry. From the world-renowned Skills Challenge and Fastest Trowel on the Block competitions to the new innovative GEORGE AI class, we gained a lot of ground in pushing this indust

Justin Stengel
Industry News
Read More