Allen Named Sales Manager for Blastcrete Equipment Company

Words: Artisan Tile companyBlastcrete Equipment Company, manufacturer of mixing and pumping equipment for the refractory and shotcrete industries, announces Bill Allen as its new sales manager. Allen is responsible for helping customers around the world automate their processes with Blastcrete equipment.

“We’ve known Bill for nearly 25 years and his familiarity with the industry and our equipment is a great asset to our team,” says Jim Farrell, Blastcrete CEO. “We are a family-owned company and Bill shares our values of working with customers one-on-one to determine the equipment that meets their needs.”

Allen is no stranger to concrete and refractory after more than 30 years in the construction business. He worked as a sales manager for BASF, the world’s largest chemical company, for seven years and managed its global sales of dry and wet-process shotcrete equipment. He also served as BASF Construction Polymers’ North American sales manager for more than six years. It was during his time at BASF that Allen gained familiarity with Blastcrete and the refractory industry. He spent more than two years working as the international business development manager for Putzmeister America.

“Refractory and shotcrete customers require customized solutions, and Blastcrete is unique in its ability to cater to individual customer needs,” Allen says. “My goal is get the message out there that Blastcrete is one of the few remaining manufacturers with this approach.”

As Blastcrete’s sales manager, Allen plans to travel regularly to meet with customers in the field.

Allen also holds extensive experience in the flooring industry as a formulator of self-leveling underlayment. He started a company, Sub-Floor Science, which tested concrete slabs, sub-floors and floor coverings as well as evaluated floor failures, diagnosed problems and recommended solutions. Allen served as a Blastcrete distributor with Sub-Floor Science and plans to use his experience to help Blastcrete expand in this market.

Allen studied business at the University of North Texas. He earned a Concrete Slab Moisture Testing Technician Grade 1 certification from the International Concrete Repair Institute as well as a Concrete Field Testing Technician Grade 1 license and an Aggregate Testing Technician Level 1 license from the American Concrete Institute. He is an associate member of ACI Committee 302 for construction of concrete slabs and a member of the International Association for Testing Materials’ Committee F06 on resilient flooring.

Formerly a Texas resident, Allen relocated to Anniston, Alabama, Blastcrete’s headquarters, in April.
Case Study: Kyle Field at Texas A&M
June 2026

The $450 million redevelopment of Texas A&M’s football stadium, Kyle Field, was one of the most high-profile projects in Echelon and Amerimix history. With the renovation, Kyle Field’s capacity increased to 102,733, making it the biggest college stadium i

Australian Bricks vs American Bricks: What 24 Hours of Travel Teaches You About the Trade
June 2026

Bricklaying might not change simply because you cross a state line. It does change when you travel 24 hours to the other side of the world and lay bricks under lights, cameras, and a stopwatch. The fundamentals of the trade are universal. Brick, mortar,

2026 Masonry Foundation Grants Now Open
June 2026

The Masonry Foundation is dedicated to advancing the masonry industry and is accepting grant applications for 2026. Proposals should have national reach and aim to generate substantial progress within the masonry industry. To explore examples of past gra

Supporting Mental Health in the Workplace
June 2026

As a business owner and leader, taking the mental health of your employees seriously and understanding how it can impact their work is essential. In fact, one in five adults experiences a mental health condition annually. Addressing mental health is more