Mid-Atlantic STIHL names McClain as Marketing Manager

Words: Lindsy ShrewberryMid-Atlantic STIHL, a division of STIHL Inc., has hired Genie McClain as their new marketing manager. McClain, who specializes in brand management and marketing, brings more than 20 years of experience in marketing, sales, merchandising and product management to the position.

She has worked previously for companies such as AT&T, YP, Miller Brewing, Gibson Guitar and Cunard Cruise Line. In addition to serving several multibillion-dollar companies, she has a proven track record of helping companies drive profitability, brand awareness and product preference.

At Mid-Atlantic STIHL, McClain will be developing and implementing branch marketing activities and communications programs.
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