Find a contractor Buyer's guide Partner with us
MCAA Logo
Log in Sign up Join Hi, there Account
2026 Midyear Registration is OPEN
Find a contractor Buyer's guide Partner
Log in Sign up Join Account

Laticrete launches Plasma™

Words: Jared CooperLaticrete, a manufacturer of globally proven construction solutions for the building industry, has added Plasma™ to its extensive family of award-winning grout products.

Built on a new technology platform, Plasma is crack and stain resistant, and does not require sealing. Plasma provides unmatched early strength development, easy workability and superior stain resistance that inhibits the growth of stain-causing mold and mildew in grout joints. Plasma also provides a uniform color with no blotchiness or shading and contains a non-yellowing UV-stable formula allowing for easy maintenance. Plasma offers industry-leading physical performance and is cleanable to the original color.

"No other grout technology on the market can match Plasma," said Sean Boyle, Director of Marketing and Product Management. "Tile and stone professionals will undoubtedly be impressed by our new patent pending technology platform."

Plasma is ideal for use in most grout joint applications between 1/16- to 1/2-inch wide including ceramic tile, glass tile and stone applications; residential and commercial floors and walls; and interior and exterior installations. It is superior for re-grouting applications and offers a non-sag formula for walls and floors.

Plasma is available in convenient one gallon pails and in 20 popular Laticrete grout colors. In addition, Plasma comes in a translucent formulation for even more design possibilities. The purely translucent option allows light to pass through the grout.
 0
The Science of a Straight Line: Why Masonry’s Smallest Decisions Make the Biggest Differences
September 2026

There is a unique phenomenon in construction: the human eye can spot an out-of-plumb wall from 50 yards away across a crowded job site. We might not always be able to explain the exact mathematical deviation without a laser level, but our brains instantly

Shayne Sanders
Technical Talks
Read More
The Utah Masonry Council's Masonry Education Day
September 2026

The 2026 Masonry Education Day at Interstate Brick in West Jordan is bringing together members of Utah’s architecture, engineering, and construction community for a day focused on education, technical understanding, and workforce development. The event r

Cassie Mejia
Industry News
Read More
MCAA Upstate New York: Regaining Market Share Through Education
September 2026

The Upstate New York chapter of the MCAA was established in 2014 by a dedicated group of both union and non-union masonry contractors, producers, and suppliers who shared concerns about the declining use of masonry. T

Brett Sherman
Resources
Read More
GEN NXT: Luis Sontay
September 2026

For this month, the MCAA got to sit down with aspiring mason Luis Sontay. From taking an interest in masonry as a kid to placing 1st in a postsecondary competition, Luis’ dedication and passion for the trade is clear. Luis describes his early passion fo

Justin Stengel
GEN NXT
Read More