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Report of the MCAA MasonrySystems.org Committee

Words: Imani Brodie

Progress Report

Website statistics (from January 1 — December 15, 2014):
  • Sessions
    • 2013: 38,019
    • 2014: 75,499
  • Unique Users
    • 2013: 32,985
    • 2014: 65,947
  • Pageviews
    • 2013: 91,875
    • 2014: 188,845
The site has had visitors from over 180 different countries.

As demonstrated from the statistics above, visits and users have more than doubled over the past year just from word of mouth promotion and limited advertising. As sponsorship dollars increase and widespread advertising becomes a reality, these numbers will only continue to grow.

Funding

The following sponsorships were collected in 2014:
  • $11,500.00 in MEC Dues from ten associations
  • $2,000.00 in banner advertisements from four companies
  • $2,500.00 in Online Sponsorships from ten companies
Sponsorship opportunities are available to accommodate any budget. These sponsorships are the primary revenue generator for the website.
  • MEC Dues ($1,000.00/year)
    Each state association is encouraged to pay this fee once per year to help offset costs.

  • Banner Advertisements ($500.00/year)
    To any supplier, contractor, or other affiliate who may be interested in a banner ad placed throughout the website.

  • Online Sponsorship ($250.00/year)
    Names of these sponsors will be featured on the “Sponsorship” page with links to that company’s website.
Every sponsorship dollar is put back into the MasonrySystems.org promotional effort. Contributions help fund MasonrySystems.org and allow for continued improvements to the site and to promote the use of masonry throughout the country, but more specifically, in local markets.

Banner advertisements and sponsorships can be purchased online at www.masonrysystems.org/advertise.

Emerging Technologies

Information has been added to the MasonrySystems.org over the past year on emerging technologies, such as building information modeling (BIM), green building, and more.

Additional Content

Associations, contractors and suppliers are encouraged to support the site by submitting new content, especially with regards to masonry details to download and project profiles for the gallery. To submit content, please contact Tim O’Toole at 800-536-2225 or via email at totoole@masoncontractors.org.

Goals for 2015

As a committee, we have set the following goals for 2015:
  • Continue to pursue new material to post to site
  • Continue to promote the site with dollars raised for the site
  • Sell advertising to the site
  • Develop a promotional tool to sell
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