LATICRETE appoints Troy Wicks as SPD Technical Sales Representative

Words: Ron AdamsLATICRETE, a manufacturer of globally proven construction solutions for the building industry, announced that Troy Wicks has joined the LATICRETE Specialty Products Division (SPD) team as Technical Sales Representative. Wicks will be covering a vast territory that includes Oregon, Washington, Idaho, Montana, Alaska, Wyoming, and Canadian Provinces British Columbia, Alberta, Saskatchewan and Manitoba.

According to Robert Duke, LATICRETE Western Regional Sales Manager - SPD, "Troy comes to us with roughly two decades of experience in the decorative and conventional concrete industry. In 1995, Troy started Integrity Concrete Design. He spent the next 18 years developing his expertise in all aspects of the decorative concrete industry. We know his experience within the concrete sector will be beneficial to all of us. We're looking forward to working with him."

Wicks has not only worked domestically, but in seven overseas companies, as well. He spent the last two years with Ultra Quiet Floors, where he worked to develop the firm's micro-topping and overlay division.
The Mountain Modern Home: Blending Rugged Beauty with Contemporary Design
October 2026

Tucked among trees and surrounded by a naturally serene landscape, The Mountain Modern home makes an immediate impression, one of quiet confidence, balance, and belonging. From the moment you arrive, the home feels anchored to its environment. Expansive i

Southwest Scaffolding Recommits as a Silver Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is pleased to announce that Southwest Scaffolding will recommit as a Silver Partner in the 2027 Masonry Alliance Program.

iQ Power Tools Returns as a Platinum Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is thrilled to announce that iQ Power Tools will return as a Platinum Partner in the 2027 Masonry Alliance Program.

Tradesmen's Software Continues as a Gold Partner in 2027
October 2026

The Mason Contractors Association of America (MCAA) is delighted to share that Tradesmen's Software will continue as a Gold Partner in the 2027 Masonry Alliance Program.