Terra Footwear Moves Into Opened Silver Spot In The Masonry Alliance Program

Terra Moves From Program's Waiting List To Silver Tier

By Isa Stein

Terra Footwear, a high-performance safety footwear producer, joins the Masonry Alliance Program at the Silver Tier. Through their commitment, Terra Footwear becomes one of just 70 companies to receive unparalleled access to the $33 billion masonry industry.

"Terra Footwear proudly announces its continued alliance with the MCAA, in its efforts to support, educate, and unite masons across North America," said Katherine Tersigni, Director of Marketing and Licensing at Terra Footwear.

Terra Footwear had briefly been on the MAP's waitlist, and was able to move into the program as a result of Best Block's move to the Gold Tier. Remaining availability is down to just 24 spots out of 70. The MCAA has launched a dedicated website, masonryalliances.com, with full details. Starting in 2024, the MAP will be the only way for active suppliers to remain involved in MCAA activities.

“For the past four years, Kodiak, Terra Footwear’s sister brand, has proudly served as a Corporate Partner of the MCAA. Additionally, Terra Footwear has been a longtime supporter through marketing, advertising, and sponsorships. We are thrilled to have the opportunity to continue our collaboration in 2024 through the Masonry Alliance Program at the Silver Tier,” said Dan Kamys, MCAA Director of Content.

The Masonry Alliance Program is broken into four tiers: Cornerstone, Platinum, Gold, and Silver. Items such as event attendance, advertising in MASONRY Magazine, sponsorships, content development, and more will no longer be available to any company outside of the 70 within this program.

About Terra Footwear: Since 1971, TERRA® has manufactured performance proven, specialized safety footwear. By taking its battlefield-tested innovations and partnering with global leaders in traction, insulation and waterproof technology, TERRA® ensures men and women are equipped to face the world’s most demanding jobsites. Based in Cambridge, Ontario, Canada, with offices in Portsmouth, NH and Nashville, TN, TERRA® remains focused on the end user. Its solutions-driven footwear delivers strategic protection, enhanced comfort, and extreme durability. To learn more about Terra Footwear, visit us at terrafootwear.com and follow @terra_footwear on our social channels.

About Mason Contractors Association of America: The Mason Contractors Association of America (MCAA) is the national trade association representing mason contractors in the $33 billion industry. The MCAA is committed to preserving and promoting the trade by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower and marketing the benefits of masonry materials.