Kraft Tool Joins Silver Tier Of The Masonry Alliance Program

Kraft Tool Co.®, a leading manufacturer of high-quality hand tools made in the USA, has secured a spot at the Silver Tier of the 2024 Masonry Alliance Program. Kraft Tool is set to be one of just 70 companies to receive unparalleled access to the $33 billion masonry industry. 

“We are excited to continue our support of the MCAA and masonry industry with this new alliance. We look forward to highlighting our hundreds of masonry products under the W. Roseâ„¢, Kraft Tool, and Sands Level names to the many masons and apprentices,“ said Steve Cook, Marketing Manager.  

Availability for verbal commitments in the Masonry Alliance Program is now open to any interested company. The MCAA has recently launched a dedicated website, masonryalliances.com, with full details on the program. Starting in 2024, the MAP replaces Strategic and Corporate Partnerships as the only way for active suppliers to remain involved in MCAA activities. 

“Kraft Tool has been a longtime supporter of the industry, and in particular the MCAA through our Annual Online Auction. We proudly welcome them to the Masonry Alliance Program and look forward to deepening Kraft’s level of industry immersion through our Association’s activities,” said Dan Kamys, MCAA Director of Content.

The Masonry Alliance Program is broken into four tiers: Cornerstone, Platinum, Gold, and Silver. Items such as event attendance, advertising in MASONRY Magazine, sponsorships, content development, and more will no longer be available to any company outside of the 70 within this program. 

About Kraft Tool: Kraft Tool Co.® has been an American manufacturer of professional trowel trade tools since 1981. Kraft Tool’s popular signature brands include W. Roseâ„¢ trowels and masonry tools and Sands Level & Tool Co.®. Quality craftsmanship and first-rate products have been synonymous with the W. Roseâ„¢ and Sands names for generations. Kansas-based Kraft Tool also offers a wide range of construction tools and accessories for masonry, stucco, and concrete contractors. 

About Mason Contractors Association of America: The Mason Contractors Association of America (MCAA) is the national trade association representing mason contractors in the $33 billion industry. The MCAA is committed to preserving and promoting the trade by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower and marketing the benefits of masonry materials.