Keson LLC Chooses Premier Cornerstone Involvement For SOLA Levels In The Masonry Alliance Program
Current Strategic Partner And Masonry Hall Of Fame Sponsor To Enter The New Program's Highest Tier
By Dan Kamys
Keson LLC, an alliance of industry leaders Keson and SOLA, has chosen to increase current MCAA Strategic Partner SOLA's involvement to the Cornerstone Tier of the 2024 Masonry Alliance Program. In this comprehensive new industry immersion program, SOLA will receive unparalleled access and exposure to the $33 billion masonry industry. SOLA is currently the ninth current Partner to claim a top spot in the new program.
“Working with the MCAA is fantastic! We are extremely excited to continue promoting SOLA levels through their organization. As a Cornerstone member of their Masonry Alliance Program, we have an expanded platform and greater opportunities to showcase our best-in-class SOLA levels. We could not be more excited to continue working with them,” said Jude Nosek, VP of Sales and Marketing.
Right now, current MCAA Partners have the ability to select their choice of involvement. A wider rollout is planned starting June 15th, with full program details revealed and remaining availability open. Beginning in 2024, the MAP will serve as the only way for industry suppliers to access mason contractors through event attendance, sponsorships, industry research, and more. The MAP is indefinitely capped at 70 total companies spread across four tiers.
“SOLA may have only joined us a few years ago, but they leapt right into the deep end and got involved. They’ve done everything from industry research, content development, donating levels to our various competitions, and serving as the three-time, sole sponsor of our Masonry Hall of Fame. The SOLA team has consistently demonstrated a commitment to our association and industry. We are honored to have them join the Masonry Alliance Program’s flagship Cornerstone Level,” said Dan Kamys, MCAA Director of Content.
Program details, benefits, and pricing are available for MCAA Strategic and Corporate Partners. On June 15th, a dedicated website will launch. Availability for remaining positions in the program will expand.
About Keson LLC and SOLA: Keson LLC is an alliance of two industry leaders. In 2018, the Nosek and Scheyer families joined together to form a new company – Keson LLC.
Keson and SOLA are both family-owned, third generation companies currently led by the grandsons of the company founders. With a combined 120 years of market experience, Keson LLC builds upon Keson’s U.S. manufacturing, existing distribution network and strong relationships by adding SOLA’s European manufacturing expertise, precision engineering and industry-leading technology.
Since 1948, SOLA has made high-precision measuring and marking tools. This market leader in premium spirit levels, manufactures a wide range of products, continuously optimizing products to match customers' requirements. SOLA products are present in 30 countries around the world. 75% of all products are manufactured in Goetzis, Austria.
For more information, please visit: keson.com and sola.at/en-us.
About the Author
Dan Kamys is the Editorial Director of MASONRY Publications.
