Kodiak® and Terra®, The Footwear Brands of Workwear Outfitters, Team With The MCAA

The Partnership Includes Membership, Marketing, and Research Components

By Dan Kamys

The Mason Contractors Association of America is proud to announce a new relationship with Kodiak® and Terra®, the footwear brands of Workwear Outfitters, which will include National Membership with the MCAA, a multi-channel marketing campaign, and an industry research extension. The campaigns are set to launch in early Fall.

“We are thrilled to be working with Kodiak and Terra. In discussions with their Marketing and Insights teams, we realized the emphasis we both place on data-driven efforts. Our audience is engaged, and remains receptive to brands who both want to dialogue with them and support what we do as an organization,” said Dan Kamys, Editorial Director at the MCAA.

The Marketing component of the relationship between the two brands will include leveraging nearly all of the MCAA and MASONRY Media’s channels, including: the monthly print magazine, websites, and social media channels. In addition to engaging MCAA’s members in product design and development projects, both Kodiak and Terra will celebrate on their social and web channels the MCAA’s advocacy of masonry and construction trades as worthy, dignified career paths.

“To have the opportunity to partner with such a progressive trade organization as the MCAA is a dream come true,” said Margaret Morey-Reuner, Director of Marketing for both Kodiak and Terra. “Our footwear team aims to make the most comfortable, durable safety footwear on the market and a critical component of that mission is the engagement of both input and feedback from the end users who are toiling daily on their job sites. This partnership provides us with an invaluable opportunity to reach those folks and understand their needs and expectations for their footwear.”

About Kodiak: Founded in Ontario, Canada, Kodiak has been Canada’s Boot since 1910, outfitting generations of men and women with purpose-built premium boots for daily work and everyday exploration. Based in Cambridge, Ontario, Canada, with offices in Stratham, NH, Kodiak is best known as the maker of the original Greb Kodiak boot, the first work boot to be made waterproof with a combination of vulcanized construction and waterproof leather. To learn more about Kodiak, visit us at KodiakBoots.com or KodiakBoots.ca and follow @KodiakBoots on social media.

About Terra: For 50 years, TERRA® has manufactured performance proven, specialized safety footwear. By taking its battlefield-tested innovations and partnering with global leaders in traction, insulation and waterproof technology, TERRA ensures men and women are equipped to face the world’s most demanding jobsites. Based in Cambridge, Ontario, Canada, with offices in Stratham, NH, TERRA remains focused on the end user. Its solutions-driven footwear delivers strategic protection, enhanced comfort, and extreme durability. To learn more about Terra Footwear, visit us at terrafootwear.com and follow @terra_footwear on social media.

About Mason Contractors Association of America: The Mason Contractors Association of America (MCAA) is the national trade association representing mason contractors. The MCAA is committed to preserving and promoting the masonry industry by providing continuing education, advocating fair codes and standards, fostering a safe work environment, recruiting future manpower and marketing the benefits of masonry materials.

About MASONRY Media: Since 1961, MASONRY has served as the premier resource for mason contractors to stay up to date on news, technology and advocacy within the industry. The magazine has evolved into a modern, multi-channel information source and advocate within the industry.