Traditional Marketing Excellence

Provider: Mason Contractors Association of America
Discipline: Ethics & Business Practices
Credits: 1.00

Neil M. Brown, Chairman of the Construction Marketing Association, will discuss traditional marketing techniques for the construction industry.

Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing cum laude from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.

For more information please visit www.masoncontractors.org or contact Mason Contractors Association of America at 800-536-2225.

Future Dates and Locations