Contractor Marketing Techniques for Getting Work at Higher Prices

Provider: Informa
Discipline: Ethics & Business Practices
Credits: 1.50

While many concrete contractors have seen an increase in workload, profits have not increased at the same rate. In this presentation, attendees will learn how to differentiate their company from others in the same market. Learn how to find right prospects that will pay higher prices, and focus sales and marketing efforts on those prospects for best results.

1. Identify ideal prospects and clients to produce better sales results
2. Develop a unique market position that separates you from your competition
3. Assess lifetime value of customers and how much to invest in getting new customers
4. Establish a method of concentrating sales and marketing efforts on highest paying prospects

For more information please visit www.worldofconcrete.com or contact Informa at 972-536-6416.

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