Build a Company Differentiation to Increase Sales & Profits

Provider: Informa
Discipline: Ethics & Business Practices
Credits: 1.50

Almost every company claims to be different but in reality most use the same old claims that consumers expect or dismiss: the common ones of quality, on time, safe & family oriented. Here's the reality-consumers and clients are searching for real differentiation and real proof based on their stated needs and desires in making their buying decision. In this seminar, discussions will address what real differentiation is, how to design it into a company and explain how to sell it to customers and staff.

1. Define company differentiation and its importance in the buying process
2. List and assess your company differentiation
3. Develop differentiation points for your company based on core competencies or customer desires
4. Design clear processes and systems to incorporate your differentiation into all areas of your business

For more information please visit www.worldofconcrete.com or contact Informa at 972-536-6416.

Future Dates and Locations