FIND A CONTRACTOR BUYER'S GUIDE
BECOME AN INDUSTRY PARTNER
MCAA Logo
MEMBER LOGIN JOIN
NEWS
World of Concrete 2026 Registration Is Open ↗

General Tools celebrates 90 years

Words: Dave Afandador/Public/News/20120617132500-1.jpg" width="600" height="338" border="0" alt="General Tools & Instruments is celebrating its 90th anniversary" />
General Tools & Instruments is celebrating its 90th anniversary
General Tools & Instruments is celebrating the 90th anniversary of product innovation from its headquarters in New York City. At the end of WWII, as the last American troops returned home from “over there,” the nation’s hardware industry was poised to fulfill the dreams of burgeoning young families eager to build their first homes. At that time, the “Hardware District” of lower Manhattan burst with small businesses producing hand tools and home furnishings. Today, only General remains.

The NYC hardware industry of the mid-1940s, while comprised largely of family-run businesses whose owners were friendly competitors, was, in reality, rather fragmented. Then, one pioneering member of this circle brainstormed what would become a monumental idea: Bring together hardware makers and sellers not only in the City, but throughout the nation, to showcase their products and the entire industry. That pioneer was Abe Rosenberg, founder of General Hardware Manufacturing Co. (now General Tools & Instruments), and that showcase event was the first National Hardware Show (NHS).

The first NHS held at New York City’s Grand Central Palace in March 1946 attracted about 300 manufacturers, including General, Stanley Tools, Hyde Tools, Disston, Camillus, Great Neck and Ace. Today, the show, held at the Las Vegas Convention Center, has more than 2,000 exhibitors and 20,000 attendees. Little did Abe know the legacy he would create with his vision to unite the hardware industry in a national trade fair more than 65 years ago. Nor could he have imagined the future growth and groundbreaking path his family’s business would embark on in the succeeding decades.

General Tools & Instruments began as General Hardware in 1922 as the brainchild of Abe and Lillian Rosenberg. In its inaugural year, General introduced what was then a revolutionary specialty item: the egg slicer. Who could have guessed that an egg slicer would hatch into an enduring, relentlessly innovative company for the 21st Century? In its early days, the company developed numerous other “hard goods,” offering a full-range of domestic and professional items from clothesline pulleys and screen-door hardware, to specialty hand tools. With Lillian running the store, Abe took to the roads of New York and New England, searching for machine shops to manufacture his tools. By 1930 he had outsourced a small line of specialty items, including circle cutters, metal punches and pocket screwdrivers. By 1937, Abe and Lillian were selling their products exclusively at General Hardware.

For the next 40 years, Abe continually generated new product ideas for commercial and consumer use. His tireless creativity kept General at the forefront of the industry, eventually leading the company to be one of the first to create die-cast tools. Upon Abe’s death in 1977, his daughter Dorothy (Weinstein) took the reins and continued to augment the scope of General’s product offerings.

Today, General Tools & Instruments remains a family business, owned and operated by Dorothy’s two sons Gerald and Martin. Gerry maintains a more active hands-on role as General’s chairman, and Martin is a contributing board member. Under their leadership, General has expanded its product line to include more than 1,500 specialty tools and instruments designed to meet the most demanding needs of professionals, technicians, craftsmen and DIYers in a wide variety of trades. Rooted strongly in a heritage of specialty, innovation, quality and customer service, General, all the while holding true to the vision of its founders 90 years ago.
 0
Chairman’s Message: VALUE IN REVIEWING OUR YEAR
December 2025

My father used to have a way of teaching me lessons by purposefully not intervening when I struggled. He thought if I felt at least a little of the pain of a potentially bigger mistake, I’d come out of it wiser and more prepared for the next time. He woul

Dick Dentinger
Chairman’s Message
Read More
Outreach Outlook: A Year of Momentum and Building Our Future Together
December 2025

As 2025 draws to a close, it’s a natural time for reflection. This month marks a personal milestone for me, my one-year anniversary as the National Director of Youth Outreach & Education. What an incredible year it has been for the newly established Outre

Robert Melgaard
Outreach Outlook
Read More
GEN NXT: Logan Sullivan
December 2025

This month, the MCAA got to talk to Pennsylvania native Logan Sullivan. A young mason starting out in the industry whose enthusiasm for the craft of bricklaying is evident. His passion and genuine love for the craft could be felt throughout the interview,

Justin Stengel
GEN NXT
Read More
The 2026 Masonry Innovations
December 2025

Be the first to know what's to come in the new year! The masonry industry is always advancing, from new material color-ways to brand new technology, see what our MAP Members are bringing to the table in 2026!

Justin Stengel
Industry News
Read More